Shopping cart abandonment occurs when a customer adds an item to their shopping cart on an ecommerce site, and leaves before finishing the transaction process. Back in 2013 more than 73% shopping cart abandonment incidents have occurred online.<\/p>\n
According to research, by the next two years around 4 trillion dollars worth of merchandise will be left in online shopping carts waiting for recovery.\u00a0 Yes, that\u2019s about 64% of sales loss for any ecommerce based website.<\/p>\n
Some customers never want to purchase online in the first place. Some may have been discouraged after finding flaws in the check out process. In both cases the loss is of the online store owner. But, there are ways you can stop customers from abandoning products in their carts. Let\u2019s talk about the 10 best ways to avoid shopping cart abandonment on your ecommerce website.<\/p>\n
Never startle your customers with hidden charges. They simply hate these charges. More than 49% shoppers have abandoned products in their cart for this reason. But you will have to notify customers about extra charges like sales tax and shipping cost, even if they hate them. You can do this by adding a sales tax calculator to your e-commerce website. Try to add it within the shopping cart for their convenience.<\/p>\n
High shipping costs are a turnoff for most online shoppers. Some customers have even abandoned their shopping carts, due to no shipping cost being mentioned at all. You could provide your customers with free shipping. It has been researched that 93% online shoppers have been encouraged to shop online, due to free shipping on products. Free shipping will increase your online sales and bring reputation to your ecommerce business.<\/p>\n
Allow customers to choose from a variety of payment options. Add payment options like PayPal and other 3rd<\/sup> party payment options.\u00a0 A lot of customers these days are turned off when they see the website does not allow payment by PayPal. According to research, PayPal had almost 180 million active users just back in 2016.\u00a0 Multiple billing options also make the checking out process simpler for online consumers. It also makes them feel safe about their online transactions.<\/p>\n All items put into the shopping cart should be visible to the customer at all times. It can be a frustrating experience for customers to backtrack products they\u2019ve added to their cart. Regardless of what page they are on, customers want their cart to be visible to them at all times. Ecommerce websites nowadays have added a shopping cart window via a drop down menu. This addition has decreased shopping cart abandonment form 4% – 8%. You can also keep it visible on your website, as the customer is shopping.<\/p>\n Make the products you are selling look attractive and presentable on your website. Your online customers won\u2019t dare leaving behind a product in their cart, if it looks attractive. Also try to give them an option of seeing the product they are buying in alternate colors and sizes. This also decreases the likelihood of customers purchasing the wrong products. As an image of the product they are buying is shown during checkout, they will less likely buy the wrong product.<\/p>\n Having knowledge about your customer base is essential for every type of business. But it is a different case for ecommerce websites. Online consumers are very much concerned about their online security and privacy. If you ask for too much information during the checkout process, they will most likely abandon their carts. Keep it short and simple. Ask only for information necessary for the customer to purchase a certain product.<\/p>\n Most online consumers are fond of ecommerce based websites that allow them to shop online from their cell phones.\u00a0 This gives them the freedom of shopping on the go. Customers who shop online using their cell phones have a less likely chance of abandoning their shopping carts.<\/p>\n If your website looks fishy or not trustworthy, customers will not feel like completing a transaction. Not having a trust seal on your website makes it a potential target for security threats. Your number one concern should be the privacy and security of your valued customer base. If SSL certificate, security badge, lock icons, or privacy policies are not visible on your website, be prepared to lose a huge chunk of your customers. Every ecommerce based websites should have a trust seal.<\/p>\nAll the cart items should be visible at all times<\/h3>\n
Add high quality product images<\/h3>\n
Don\u2019t ask customers for extra and personal information<\/h3>\n
Make your ecommerce website mobile-friendly<\/h3>\n
Add a trust seal to your website<\/h3>\n
Limit the pages before a check out process<\/h3>\n