Marketing Strategy

How to Create a Winning Marketing Strategy: A Comprehensive Guide

In today’s highly competitive business landscape, a well-executed marketing strategy is essential for any organization aiming to achieve success. Whether you’re a small startup or an established company, having a winning marketing strategy can help you stand out from the crowd, attract new customers, and drive business growth. In this blog, we will explore the key steps involved in creating a winning marketing strategy that can propel your business forward.


What is Marketing Strategy?

Marketing strategy refers to a comprehensive plan of action designed to promote and achieve a company’s marketing goals and objectives. It encompasses the strategic decisions and tactics employed to reach target audiences, create brand awareness, generate leads, and drive customer engagement and loyalty. A well-defined marketing strategy takes into account factors such as the target market, competition, positioning, pricing, distribution channels, and promotional activities. It involves analyzing customer needs and behaviors, identifying unique selling propositions, selecting appropriate marketing channels, and developing compelling messaging and creative content. A successful marketing strategy aligns with the overall business objectives and provides a roadmap for effective and impactful marketing campaigns, helping businesses gain a competitive edge and achieve long-term success in the marketplace.


Why Marketing Strategy is Important

Marketing strategy is essential for the success of any business because it provides a roadmap to achieve specific goals and objectives. Here are several reasons why marketing strategy is important:

  1. Focus and Direction: A well-crafted marketing strategy helps businesses stay focused on their target market and objectives. It provides a clear direction for all marketing efforts, ensuring that resources and efforts are aligned towards achieving specific outcomes.
  2. Differentiation and Competitive Advantage: A strong marketing strategy helps businesses differentiate themselves from competitors. By identifying unique selling propositions and communicating them effectively, businesses can establish a competitive advantage and stand out in the market.
  3. Targeted Reach: Marketing strategies enable businesses to identify and target specific customer segments. By understanding the needs, preferences, and behaviors of the target audience, businesses can tailor their marketing messages and tactics to resonate with them effectively, increasing the chances of attracting and retaining customers.
  4. Resource Allocation: With a marketing strategy in place, businesses can allocate their resources effectively. This includes budget allocation, personnel, and technology. By investing resources strategically, businesses can optimize their marketing efforts and maximize return on investment.
  5. Adaptability and Agility: Marketing strategies allow businesses to be agile and adapt to changing market conditions. By monitoring and analyzing market trends and consumer behavior, businesses can make informed decisions and adjust their strategies accordingly to stay ahead of the curve.
  6. Measurement and Evaluation: Marketing strategies provide a framework for measuring and evaluating the success of marketing initiatives. Key performance indicators (KPIs) are established to track progress and determine the effectiveness of marketing efforts. This data-driven approach enables businesses to make informed decisions, optimize campaigns, and allocate resources where they will have the greatest impact.
  7. Long-term Growth: A well-executed marketing strategy sets the foundation for long-term growth and sustainability. It helps businesses build brand awareness, foster customer loyalty, and generate consistent leads and sales. By establishing a strong market presence, businesses can expand their reach, penetrate new markets, and drive business growth.

12 Steps to Create a Winning Marketing Strategy

A well-defined marketing strategy is crucial for businesses as it provides focus, differentiation, targeted reach, resource optimization, adaptability, measurement, and long-term growth. It serves as a guiding framework for all marketing efforts, ensuring that businesses effectively engage their target audience, create value, and achieve their marketing objectives.

Smart Marketing Strategy

1. Define Your Goals and Target Audience

The first step in developing a winning marketing strategy is to clearly define your goals. What do you want to achieve through your marketing efforts? Are you aiming to increase brand awareness, generate leads, boost sales, or expand into new markets? Once you have a clear understanding of your goals, it’s crucial to identify and define your target audience. Who are your ideal customers? What are their demographics, interests, and pain points? Having a deep understanding of your target audience will help you tailor your marketing messages and tactics to resonate with them effectively.

2. Conduct Market Research

To create an effective marketing strategy, you need to have a solid understanding of your industry, competitors, and market trends. Conducting thorough market research will provide you with valuable insights that can shape your strategy. Analyze your competitors’ strategies, identify their strengths and weaknesses, and determine what sets your brand apart. Additionally, stay up to date with industry trends and customer preferences to ensure that your marketing efforts remain relevant and timely.

3. Develop a Unique Value Proposition

A unique value proposition (UVP) is a statement that defines the unique benefits your product or service offers to customers. It is crucial to develop a UVP that sets your brand apart from the competition and resonates with your target audience. Your UVP should answer the question, “Why should customers choose your brand over others?” Focus on the unique features, benefits, or solutions you provide and communicate them effectively through your marketing materials.

4. Choose the Right Marketing Channels

With numerous marketing channels available, it’s important to select the ones that align with your goals and target audience. Consider using a mix of online and offline channels, such as social media, email marketing, content marketing, search engine optimization (SEO), and traditional advertising methods. Each channel has its strengths and weaknesses, so tailor your approach based on your audience’s preferences and behaviors. There are hundreds of marketing tools that can make your strategy more efficient. Try to utilize them properly.

5. Develop a Content Strategy

Content marketing plays a significant role in any winning marketing strategy. Develop a comprehensive content strategy that aligns with your target audience’s needs and preferences. Create high-quality & SEO optimized content that educates, entertains, or solves problems for your audience. Incorporate different types of content, such as blog posts, videos, infographics, and podcasts, to engage your audience across various platforms.

6. Set a Budget and Allocate Resources

A well-defined budget is crucial to ensure that your marketing strategy is implemented effectively. Determine how much you can allocate to marketing activities and establish a realistic budget for each channel and campaign. It’s also important to allocate the necessary resources, including skilled personnel, technology, and tools, to execute your marketing initiatives successfully.

7. Implement, Monitor, and Optimize

Once your marketing strategy is developed and resources are allocated, it’s time to implement your plan. Launch your campaigns across the selected channels and closely monitor their performance. Use analytics tools to measure key performance indicators (KPIs), such as website traffic, conversions, click-through rates, and social media engagement. Continuously analyze the data, identify areas of improvement, and make necessary adjustments to optimize your marketing efforts.

8. Build Brand Awareness and Differentiate

Creating brand awareness is crucial for a winning marketing strategy. Utilize your chosen marketing channels to build your brand’s presence and reach your target audience. Develop consistent messaging and visuals that reflect your brand’s values and unique selling points. Stand out from competitors by highlighting what sets you apart and emphasizing the benefits of choosing your brand. Leverage storytelling and compelling content to engage your audience emotionally and create a lasting impression.

9. Utilize Digital Marketing Tactics

Digital marketing offers a vast array of tools and tactics to enhance your strategy. Optimize your website for search engines through effective SEO techniques to improve your organic visibility. Leverage paid advertising campaigns such as search engine marketing (SEM) or pay-per-click (PPC) advertising to boost your online visibility and drive targeted traffic. Explore the power of social media marketing to engage with your audience, build relationships, and generate leads. Additionally, leverage email marketing to nurture your leads and stay connected with your customers.

10. Embrace Data-driven Decision Making

Data is the backbone of a successful marketing strategy. Utilize data analytics tools to measure the performance of your campaigns, track customer behavior, and gain insights into their preferences. Use these insights to refine your targeting, messaging, and campaign strategies. Continuously test and experiment with different approaches to optimize your results. Monitor key metrics regularly and adjust your tactics based on data-driven insights to maximize your marketing ROI.

11. Foster Customer Engagement and Loyalty

Winning marketing strategies go beyond acquiring new customers; they focus on building long-term relationships with existing customers. Develop initiatives to engage and delight your customers, such as loyalty programs, personalized experiences, and exceptional customer service. Encourage customer feedback and reviews to enhance your brand’s reputation and credibility. Leverage social media platforms and online communities to foster a sense of belonging and encourage customer advocacy.

12. Adapt and Evolve

The business landscape is constantly evolving, and so should your marketing strategy. Stay informed about emerging trends, technologies, and changes in consumer behavior. Be flexible and willing to adapt your strategy to stay ahead of the curve. Regularly evaluate the effectiveness of your marketing efforts and make necessary adjustments to keep your strategy fresh, relevant, and aligned with your goals.


Marketing Stratefy Examples from World-class Companies

Airbnb: The vacation rental platform has a highly successful content marketing strategy, creating engaging and inspiring travel guides that showcase unique and interesting places to stay around the world. By providing valuable content that goes beyond just promoting their platform, Airbnb has established itself as a go-to resource for travel inspiration.

Nike: Nike’s “Just Do It” campaign is one of the most successful advertising campaigns of all time, inspiring and empowering athletes worldwide. By focusing on the emotions and motivations behind why people exercise, rather than just promoting their products, Nike has built a loyal following of customers who connect with their brand on a deeper level.

Coca-Cola: Coca-Cola is renowned for its iconic brand messaging and creative advertising campaigns. Their “Share a Coke” campaign encouraged customers to buy personalized bottles of Coke for friends and family, leading to a significant increase in sales and social media engagement.

Dollar Shave Club: The men’s grooming subscription service revolutionized the industry with its humorous and irreverent advertising campaigns. By leveraging humor to connect with their target audience and simplify the often-complicated world of grooming products, Dollar Shave Club quickly gained a large and loyal customer base.

Apple: Apple’s marketing strategy is centered around building an emotional connection with customers, using sleek and minimalist design, high-quality product features, and clever advertising campaigns to appeal to the desires and aspirations of its target audience.

Red Bull: The energy drink company has created a highly successful content marketing strategy centered around extreme sports and adventure. By sponsoring events and creating visually stunning and inspiring content, Red Bull has established itself as a lifestyle brand that appeals to young and adventurous consumers.

GoPro: The action camera company has built a strong brand identity through its user-generated content marketing strategy. By encouraging users to share their GoPro videos and photos on social media, the company has created a community of passionate and engaged fans who promote the brand and its products through their own content.



Creating an effective marketing strategy requires a thorough understanding of your goals, target audience, and market dynamics. By defining your unique value proposition, selecting the right marketing channels, developing engaging content, and leveraging data-driven insights, you can position your brand for success. It’s essential to continuously monitor and optimize your efforts, foster customer engagement and loyalty, and stay adaptable to ever-changing market conditions. With a well-crafted marketing strategy, you can achieve your business objectives, drive growth, and establish your brand as a leader in your industry.

eCommerce WordPress Themes

Top 10 eCommerce WordPress Themes in 2023

Are you looking to create an ecommerce website using WordPress? With so many options available, it can be difficult to know which themes to choose from. In this article, we will be discussing the top 10 WordPress ecommerce themes that you can use to create a professional and functional online store. We will also be discussing the things to consider when picking your WordPress ecommerce theme and why WordPress is a good choice for ecommerce websites. Whether you’re a small business owner or a large corporation, these themes will provide you with the tools you need to build a successful online store. So, let’s dive in and explore the best WordPress ecommerce themes currently available on the market.

Why WordPress is a good choice for eCommerce website

WordPress is a popular choice for building ecommerce websites due to its many advantages and features. Some of the reasons why WordPress is a good choice for ecommerce websites include:

  • Ease of use: WordPress is user-friendly and easy to use, even for those with minimal technical skills. This makes it a great choice for building ecommerce websites, as it allows you to easily manage and update your online store.
  • Customization options: WordPress offers a wide range of customization options, including thousands of free and paid themes and plugins. This allows you to create a unique and professional-looking online store that stands out from the competition.
  • Flexibility: WordPress is a highly flexible platform that can be used to create a wide range of websites, including ecommerce websites. This makes it a great choice for businesses of all sizes and industries.
  • Scalability: WordPress is a scalable platform that can grow with your business. As your ecommerce website grows, WordPress can accommodate and handle the increase in traffic and transactions.
  • SEO friendly: WordPress is optimized for SEO, which makes it easy for your ecommerce website to be found by search engines. This can help increase your visibility and drive more traffic to your website.
  • Security: WordPress is known for being a secure platform, and it has built-in security features to protect your website from potential cyber threats. Additionally, there are various security plugins available to further enhance the security of your website.
  • Cost-effective: WordPress is an open-source platform, which means it is free to use. This makes it a cost-effective solution for building ecommerce websites, especially when compared to other options that may require expensive licensing fees.

Overall, WordPress is a powerful and versatile platform that offers many advantages for building ecommerce websites. Its ease of use, customization options, flexibility, scalability, SEO-friendliness, security, and cost-effectiveness make it a great choice for businesses of all sizes and industries.

Things to Consider When Picking Your wordpress ecommerce Theme

When picking a WordPress ecommerce theme, there are several things to consider in order to ensure that you choose the best one for your specific needs.

  • Compatibility: Make sure that the theme is compatible with the latest version of WordPress and any necessary plugins that you will be using for your ecommerce website, such as WooCommerce.
  • Responsiveness: It is important that your ecommerce theme is fully responsive, meaning it will adjust to any device or screen size. This will ensure that your website looks great on all devices and will also improve your search engine rankings.
  • Customization options: Look for a theme that offers a variety of customization options, such as the ability to change colors, fonts, and layouts. This will give you the flexibility to create a unique and professional-looking website.
  • Speed and performance: The theme should be lightweight and fast-loading, to ensure a smooth user experience and improve your search engine rankings.
  • SEO optimized: Look for a theme that is optimized for SEO, as this will help your website to rank higher in search engine results.
  • Support: Make sure the theme has a good support team, this is important to ensure that if you run into any issues, you can get help quickly.
  • Reviews: Always read reviews before purchasing a theme, this will give you an idea of what others are saying about the theme in terms of its features, performance, and support.
  • Price: Consider the price of the theme, some themes are free, while others are available at a premium cost.

By considering these factors, you will be able to find a WordPress ecommerce theme that meets your specific needs and helps you create a professional-looking and functional online store.

Our Top 10 Picks of the Best eCommerce WordPress Themes

When it comes to creating an ecommerce website, choosing the right theme is crucial. The theme you choose will dictate the overall design and layout of your website, as well as the features and functionality that are available to you. In this article, we will be taking a closer look at some of the best WordPress eCommerce themes available.

Flatsome Theme

Flatsome Multi-Purpose Responsive WooCommerce Theme

Flatsome is a popular theme that is known for its clean and minimalist design. It’s a fully responsive theme that is optimized for speed and performance. Some of the key features of Flatsome include a customizable homepage, a built-in page builder, and a powerful theme options panel. One of the major benefits of using Flatsome is that it’s easy to use and customize, making it a great option for beginners.

Porto Theme

Porto WordPress eCommerce Theme

Porto is a premium WordPress ecommerce theme that is perfect for online stores and businesses. It is fully responsive, which means that your website will look great on any device. Some of the key features of Porto include a customizable homepage, a powerful theme options panel, and a wide range of pre-designed templates. Additionally, Porto includes a number of ecommerce-specific features such as a customizable product page, product filters, and a powerful and intuitive cart system.

Divi Theme

Divi Theme

Divi is a multi-purpose theme that is perfect for ecommerce websites. It offers a range of customization options, including a visual page builder that allows you to create custom layouts with ease. Additionally, Divi has built-in ecommerce functionality, making it easy to create a professional-looking online store. Some of the other key features of Divi include a responsive design, a powerful theme options panel, and a wide range of pre-designed templates.

Neve Theme

Neve Theme

Neve is a lightweight and fast theme that is perfect for ecommerce websites. It’s fully responsive and optimized for speed, which means that your website will load quickly, even on slow internet connections. Some of the key features of Neve include a customizable homepage, a built-in page builder, and a powerful theme options panel. One of the major benefits of using Neve is that it’s easy to use and customize, making it a great option for beginners.

Astra Pro Theme

Astra Pro Theme

Astra is a lightweight, responsive theme that is perfect for ecommerce websites. It’s fully customizable, with a wide range of customization options and a built-in page builder. Some of the key features of Astra include a customizable homepage, a powerful theme options panel, and a wide range of pre-designed templates. One of the major benefits of using Astra is that it’s fully responsive, which means that your website will look great on any device.

OceanWP Theme

OceanWP WordPress eCommerce Theme

OceanWP is a lightweight, responsive theme that is perfect for ecommerce websites. It’s fully customizable, with a wide range of customization options and a built-in page builder. Some of the key features of OceanWP include a customizable homepage, a powerful theme options panel, and a wide range of pre-designed templates. One of the major benefits of using OceanWP is that it’s fully responsive, which means that your website will look great on any device.

ShopIsle Theme

ShopIsle WordPress eCommerce Theme

ShopIsle is a free WordPress ecommerce theme that is perfect for online stores and businesses. It is fully responsive, which means that your website will look great on any device. Some of the key features of ShopIsle include a customizable homepage, a powerful theme options panel, and a wide range of pre-designed templates. One of the major benefits of using ShopIsle is that it’s free, which makes it a great option for those on a budget.

Avada Theme

Avada WordPress eCommerce Theme

Avada is a multi-purpose theme that is perfect for ecommerce websites. It offers a range of customization options, including a visual page builder that allows you to create custom layouts with ease. Additionally, Avada has built-in ecommerce functionality, making it easy to create a professional-looking online store. Some of the other key features of Avada include a responsive design, a powerful theme options panel, and a wide range of pre-designed templates.

Storefront Theme

Storefront WordPress eCommerce Theme

Storefront is a free, official WordPress ecommerce theme that is perfect for online stores and businesses. It is fully responsive, which means that your website will look great on any device. Some of the key features of Storefront include a customizable homepage, a powerful theme options panel, and a wide range of pre-designed templates. One of the major benefits of using Storefront is that it is developed and maintained by the team at WordPress, which ensures that it is always up-to-date and compatible with the latest version of WordPress.

X Store Theme

X Store WordPress eCommerce Theme

X Store is a premium WordPress ecommerce theme that is perfect for online stores and businesses. It is fully responsive, which means that your website will look great on any device. Some of the key features of X Store include a customizable homepage, a powerful theme options panel, and a wide range of pre-designed templates. Additionally, X Store includes a number of ecommerce-specific features such as a customizable product page, product filters, and a powerful and intuitive cart system.


Where to Find Additional eCommerce WordPress Themes

When it comes to finding additional eCommerce WordPress themes, there are a few options available to you. Here are a few places to look:

  • WordPress Theme Repository: The WordPress Theme Repository is the official directory of WordPress themes. It contains thousands of free and premium themes, including a wide variety of eCommerce themes. This is a great place to start your search, as all of the themes in the repository have been reviewed by the WordPress community and are guaranteed to be compatible with the latest version of WordPress.
  • Theme Marketplaces: There are several theme marketplaces online that specialize in selling WordPress themes, including ThemeForest, Elegant Themes, and StudioPress. These marketplaces offer a wide variety of eCommerce themes, both free and premium, and allow you to filter your search by features, layout, and design.
  • Custom Theme Development: If you’re unable to find a theme that meets your specific needs, you can consider hiring a developer to create a custom theme for you. This can be a more expensive option, but it will give you a theme that is tailored to your exact needs and specifications.

When looking for additional eCommerce WordPress themes, it’s important to keep in mind that a theme’s design and layout are only part of the equation. You also want to make sure that the theme is well-coded, compatible with the latest version of WordPress, and optimized for speed and performance. Additionally, make sure that the theme is compatible with your chosen eCommerce plugin and that it includes all the features and functionality that you need to run your online store.

The Wrap

In conclusion, WordPress is a great choice for building an ecommerce website. It offers a wide range of themes that are specifically designed for online stores, which makes it easy to create a professional-looking website. The themes we’ve discussed in this article are some of the best options available, each with their own unique features and benefits. Whether you’re looking for a theme that is fast and lightweight, easy to customize, or packed with ecommerce-specific features, there’s a theme on this list that will suit your needs.

When choosing a theme, it’s important to consider the features and benefits that are most important to you. For example, if you’re looking to create a visually striking website, then a theme like Flatsome or Divi would be a good choice. On the other hand, if you’re looking for a theme that is optimized for speed and performance, then Neve would be a better option.

In addition to the features and benefits of the theme, it’s also important to consider your own needs and preferences. Make sure to choose a theme that is easy to customize, has the right layout and design, and is compatible with the plugins and tools you need to run your online store.

In the end, it’s all about finding the right theme that will help you to create a website that is both beautiful and functional, and that will help you to drive more sales and grow your business. With the right theme and the right approach, you can create a website that is both visually stunning and easy to use, which will help to keep visitors engaged and coming back for more.

Shared Hosting vs Wordpress Hosting

Shared Hosting vs WordPress Hosting: What’s the Key Difference?

When it comes to hosting a website, there are a number of options to choose from, including shared hosting and WordPress hosting. While both options can be used to host a website, they differ in a number of key ways that can impact your choice. Understanding the differences between shared hosting and WordPress hosting can help you make an informed decision about which option is best for your needs. In this article, we will explore the key differences between shared hosting and WordPress hosting, including the features, resources, customization options, and pricing of each option.

What is Shared Hosting?

Shared hosting is a type of web hosting where a single server is shared by multiple websites. This means that the resources of the server, including the CPU, RAM, and storage, are shared among the websites on the server. Shared hosting is often the most affordable option for hosting a website, as the cost is divided among the multiple websites on the server.

What is WordPress Hosting?

WordPress hosting, on the other hand, is specifically designed for hosting WordPress websites. WordPress is a popular content management system (CMS) that powers millions of websites around the world. WordPress hosting is optimized to work with WordPress, offering features such as one-click installation, automatic updates, and enhanced security.

Hosting Options

Difference Between Shared Hosting and WordPress Hosting

While shared hosting is generalized as it is used for all kinds of websites, WordPress Hosting is more specialized for WordPress websites. It has an optimized hosting environment for WordPress websites in case of configuration, usability and security. Here are some common differences between Shared & WordPress Hosting:

1. Differences in Resource

One of the main differences between shared hosting and WordPress hosting is the level of resources that are allocated to each website. With shared hosting, the resources of the server are shared among multiple websites, which can lead to slower performance and reduced security. In contrast, WordPress hosting typically provides more resources to each website, which can result in faster performance and better security.

2. Differences in Customization Options

Another key difference between shared hosting and WordPress hosting is the level of control and customization that is available. Shared hosting generally offers a limited set of customization options, while WordPress hosting allows for more control and customization of the hosting environment. This can be important for businesses and organizations that require specific configurations or need to host multiple websites on a single server.

3. Suitability For Different Types of Websites

The choice between shared hosting and WordPress hosting will depend on your specific needs and budget. If you have a small, personal website with low traffic and don’t need many customization options, shared hosting may be the best choice. On the other hand, if you have a larger, more complex website with high traffic, or you require to build your website on WordPress CMS, WordPress hosting may be a better fit.

4. Performance and Security

Shared hosting can lead to slower performance and reduced security due to the shared resources of the server. This can be a problem for websites with high traffic or sensitive data, as the server may not be able to handle the load or provide sufficient protection. WordPress hosting, on the other hand, is designed to handle the needs of WordPress websites and can offer better performance and security.

5. Ease of Use

WordPress hosting is often easier to use than shared hosting, particularly for those unfamiliar with web hosting. The one-click installation and automatic updates of WordPress hosting make it easy to set up and maintain a WordPress website, while shared hosting may require more technical knowledge.

6. Server Configuration Customization

With shared hosting, you are often limited in your ability to customize the server configurations to meet the specific needs of your website. This can be a problem if you have a resource-intensive website or need to run certain software or applications on the server. WordPress hosting, on the other hand, often allows for greater customization of the server environment, giving you more control over the performance and functionality.

How to Choose A Good WordPress Hosting Provider

There are a number of factors to consider when choosing a WordPress hosting provider, including:

  1. Reputation: Look for a hosting provider with a good reputation and a track record of reliable service. Read reviews and ask for recommendations from friends or colleagues to get a sense of which providers are reputable.
  2. Features: Determine what features are important to you and look for a hosting provider that offers them. Some common features to consider include one-click installation, automatic updates, enhanced security, and specialized support.
  3. Performance and uptime: Choose a hosting provider that has a strong track record of uptime and fast page loading times. You can check the provider’s uptime and performance history through independent monitoring services or by reading reviews from other users. At VernalWeb, all our hosting services include 99.9% uptime guarantee.
  4. Pricing: Consider your budget and choose a hosting provider that offers competitive pricing. Be sure to also consider any additional costs that may be involved, such as domain registration or SSL certificates. Here at VernalWeb Hosting, we offer free domain registration with all our WordPress Hosting plans.
  5. Customer support: Look for a hosting provider that offers responsive and helpful customer support, in case you encounter any issues with your hosting account.
  6. Scalability: If you expect your website to grow significantly over time, choose a hosting provider that can accommodate your needs as your website grows. This may include options such as the ability to upgrade to a higher tier of service or add additional resources as needed. If you have any website hosted on our platform, you can upgrade anytime.

VernalWeb WordPress Hosting Features

WordPress Hosting is specifically designed for hosting WordPress websites, and as such, it offers a number of features that are optimized for WordPress. Some common features of WordPress hosting include:

  1. One-click Installation: VernalWeb offers one-click installation feature with all our WordPress hosting plans, making it easy to set up a new WordPress website. This can be especially useful for those who are new to web hosting and may not have experience installing WordPress manually. With our one-click installation feature, you can have a new WordPress website up and running in just a few minutes, without the need to manually download and install the software.
  2. LiteSpeed Caching: To make your website fast & smooth, we run our WordPress hosting on LiteSpeed server with LiteSpeed caching, which can help improve the performance of your website. LiteSpeed caching stores a copy of your website’s pages in the server’s memory, allowing the server to serve up pages more quickly when a visitor requests them. This can help reduce loading times and improve the overall user experience.
  3. WordPress Staging: Another useful feature is WordPress staging. WordPress staging allows you to create a copy of your website in a separate, isolated environment, where you can test out new plugins, themes, or other changes without affecting the live version of your website. This can be a valuable tool for website owners who want to make changes to their website without the risk of breaking anything.

Comparative FAQs

Q: Is shared hosting or WordPress hosting more affordable?

A: Shared hosting is generally more affordable than WordPress hosting, as the cost is divided among multiple websites on the server.

Q: Does shared hosting or WordPress hosting offer more resources to each website?

A: WordPress hosting typically provides more resources to each website, such as CPU, RAM, and storage, leading to faster performance and better security.

Q: Can I customize the hosting environment more with shared hosting or WordPress hosting?

A: WordPress hosting allows for more control and customization of the hosting environment, while shared hosting generally offers a limited set of customization options.

Q: Is shared hosting or WordPress hosting better for small, personal websites?

A: Shared hosting may be suitable for small, personal websites with low traffic, while WordPress hosting is better for larger, more complex websites with high traffic or specific customization requirements.

Q: Does shared hosting or WordPress hosting offer better performance and security?

A: WordPress hosting is designed to handle the needs of WordPress websites and can offer better performance and security, while shared hosting can lead to slower performance and reduced security due to the shared resources of the server.

Q: Is WordPress hosting or shared hosting easier to use?

A: WordPress hosting is often easier to use than shared hosting, particularly for those unfamiliar with web hosting. The one-click installation and automatic updates of WordPress hosting make it easy to set up and maintain a WordPress website, while shared hosting may require more technical knowledge.

Q: Can I customize the server configurations more with shared hosting or WordPress hosting?

A: WordPress hosting often allows for greater customization of the server environment, giving you more control over the performance and resources of the server. Shared hosting is generally more limited in terms of server customization.

Q: Does shared hosting or WordPress hosting offer more features?

A: WordPress hosting includes features such as one-click installation, automatic updates, and enhanced security that are optimized for WordPress websites. Shared hosting may not offer the same level of specialized features.

Q: Is shared hosting or WordPress hosting a better choice for my website?

A: The best choice for your website will depend on your specific requirements and resources. Consider factors such as the size and complexity of your website, traffic levels, and customization requirements when deciding between shared hosting and WordPress hosting.

Final Thoughts

In conclusion, shared hosting and WordPress hosting are two options for hosting a website, each with its own strengths and weaknesses. Shared hosting is generally more affordable and suitable for small, personal websites, while WordPress hosting is better for larger, more complex websites and offers more resources, customization options, and support. When deciding between the two options, consider your specific needs and budget, as well as the size and complexity of your website, traffic levels, and customization requirements. Ultimately, the best choice for your website will depend on your specific requirements and resources.

Why Website UX and UI Design is Important for Conversion

Why Website UI and UX Design is Important for Conversion

The overall growth of any business depends on its sales. The online expansion in this digitally modernized era is dominated by online businesses that majorly depend on their website design. UI/UX is the central part of website design that works to enhance your brand promotion and fulfill business goals. Increased traction and conversion rates follow directly from achieving customer satisfaction. To reach that milestone, your website’s UI/UX design must be flawless.

The UI/UX design has a major impact on how long users stay on e-commerce websites, which is especially true for retention rates. If the website’s overall user experience is positive, the time taken to make a normal customer/visitor turn into a buyer is reduced.

Simply put, any website’s UX/UI design services can make or break the brand image. Here we have brought some of the points to highlight the importance of UX/UI for enhancing the quality and performance of your website.

Importance of UI/UX for Your Website

As previously stated, UI/UX design has several advantages for a website. One obvious benefit is persuading potential customers to purchase products or services from your website. To do so, it is critical to maintaining an appealing and functional user interface, which can only be accomplished through improved research, analysis, and implementation of inputs that result in a better user experience. Furthermore, it is also essential to concentrate on bug fixing, which can be accomplished by working with an experienced UI/UX design firm.

Here are a few more benefits of UI/UX design for your business:

  • Due to better website prototypes, the developers can provide better time and budget estimates.
  • Furthermore, the professionals can assess the architecture of the website, which includes features, design, and scope. Website prototypes also allow for the evaluation of content value (page views) to determine which design attracts the most traffic.
  • You can quickly test for website interactivity and responsiveness by refining the UI early on. However, businesses can also follow UX design principles to improve conversion rates.

Top UX Design Principles to Improve Website Conversion

UX design of the website is not a single-step process. Instead, several steps in this process, including A/B testing, help understand user or customer priority and interest. To follow this, there are eight solid principles to which all top-rated UI/UX designs strictly adhere. These include:

1. Website for Customers

One of the most crucial design principles is prioritizing the user’s or customer’s interest. Look at the site’s user-centric aspect in what and where they will click while entering. Try to make all buttons and navigation easy to access.

2. Organize Information Properly

It is imperative to organize the website information uniformly. For this, choose an identical color; website information and content should be organized hierarchically. Furthermore, the most important services or information should be kept at the top. At the same time, the least essential items should be held at the bottom so that there is a logical flow of data on the webpage.

3. Use of Whitespace

The whitespace on the page helps users break up large amounts of tests and images. It enables the readers to find the required information with less effort. Additionally, whitespace improves the page layout by organizing and categorizing vital information.

4. Use of High Quality and Original Images

Always try to use high-quality images to display your product on the website. People are primarily interested in product images; therefore, clear, high-resolution images are a perfect fit. In addition, they can communicate the product idea effectively and convey product details properly.

 5. Responsive Websites

Mobile responsiveness is critical for a positive user experience. According to statistics, 92.1 percent of internet users worldwide use a mobile phone to access the internet at least some of the time. As a result, mobile responsiveness raises the site’s ranking and may improve product visibility. It can also increase product visibility. In the last five years, top international corporations have become more interested in responsive websites. With the internet carrying a significant portion of the global buyer population, having a responsive website with a good UI/UX design has become mandatory to ensure better conversions.

6. Easy Navigation and Display of Controls

User interface design directly affects the user experience. You can provide a positive experience to your users through easy-to-use controls and organized navigation. Try to understand users’ interests and intentions; if they feel comfortable and friendly at your website, they will stay for a long time. Moreover, they will also make purchases from your website.

7. Convey Brand Voice Throughout the Website

Brand voice consistency is essential for your website. Try to maintain the same design, look, and feel throughout website pages and display ads. All marketing channels should also have the same visual color scheme, font, and images. Consistent brand voice enhances the user’s trust and conversion rate.

These UX design fixes may help you in making customer conversation smoother. As a result, you can deliver your service best to your customer. It will eventually increase your sale and conversion rate both.

8. Videos on Landing Pages

While navigating a landing page, there is frequently a lot of text to read. The fact is that landing pages are sales pages that are explicitly made to persuade you to either click on the call-to-action button right there on the page or click through to the main page to purchase any service or good. A landing page may be unusually long if it must convey to visitors a specific value proposition. When it comes to reading all the text on the page, this can be very challenging for users in terms of UX.

Conditions like these are perfect for video. Studies show that adding videos to landing pages can significantly increase conversion rates. Every time conversion rates rise, it results in improved user experience on the page. Conversions happen quickly when a page can effectively communicate the value proposition.

9. Placement of CTA Button

The location of the call-to-action (CTA) button has a significant impact on the user experience (UX) of your website or page (CTA). If the CTAs are easy to see and click, it may positively affect the user experience (UX) and, ultimately, conversion rates. Conversion is the main objective for most pages selling a service, product, or subscription, and CTAs are essential.

Compared to a CTA button aligned below the fold, the CTA button present above the fold is more frequently seen. Even experts have investigated and concluded from a Google study concentrating on display advertisements across numerous websites.

10. Deploy Chatbot and Contact Forms

Finally, it’s crucial only to force people looking for your email address to contact you if they consider purchasing your products. Instead, add a chatbot to your page to cleverly improve the procedure. The most common questions can be answered, and if more help is needed, a human expert can be contacted.

If the cost of developing a chatbot seems excessive, place contact forms in key locations on your website. Doing this gives users the option to contact you directly from their devices. In addition, if you make communication more accessible, a potential customer will view you as much more dependable and honest.


Final Say…

Businesses can either form an internal team or hire a skilled UX designer to increase conversion rates. Paying attention to the website’s UX/UI features is imperative and should be considered. The suggestions mentioned above highlight the various factors to consider to ensure the conversion rate is kept under control. Choose a professional UX design service provider who can create a strong path for you to achieve your business goals based on your budget and timeline.

Image SEO

15 Valuable Image SEO Tips and Practices

What is image optimization? We live in an increasingly visual world. And in this world, the value of image SEO cannot be overlooked. Images make your web pages more attractive. More likely than not, there is an image on every page of your website. Without the proper optimization, however, you are wasting valuable image SEO assets.

Also, the larger the file, the longer your page will be to load and the higher your bounce rate will be. Proper optimization creates a number of benefits for your image assets, including a better user experience, faster page load times, and additional ranking possibilities, both in traditional search results as well as image search results.

Though visual search research has rapidly progressed greatly, search engine algorithms cannot detect picture content; You will rely on picture captions to comprehend completely what the photos are and how they connect to your content or subject.

So how can your pictures be found and do they not slow down?? What are the most crucial elements? There are the key things you need to know about image SEO and other image optimization tips.

Important Image SEO Tips You Need to Know

1. Use high-quality original images

The more original images you have, the better the user experience and the better your chances of ranking in relevant searches. Give your customers an insight into your business or give your visitors a high-quality product image that they will respond to. High-quality original images make you stand out in search results – so show your brand personality and get more people to your website.

2. Improve images with image editing tools

You may do more for your customers when you get pictures from DepositPhotos or Shutterstock. Transparent background maker tools like Removal.AI can also remove the backgrounds of noisy images with distracting extra elements and allows you to create an entirely new image for your site. Other photo editing programs and image resizers such as Canva enable you to apply individuality, text, and distinctive character to your photos that may make them more enjoyable. Lots of hero images and seemingly stored product photos are enhanced and made more engaging with a personal touch using these tools. You may build a customized status update or slideshow from a theme using these tools.

3. You can use images in .JPEG format

Know the type of file you are working with. For optimization reasons, you will generally use a JPEG.

A JPEG image is the best technique to maintain a quality image reduced or resized. They work on a high-resolution image with a wide variety of colors, shades, and patterns, and it’s the most popular internet photography.

4. Name your images

Google may be a very powerful search engine, but it can’t read, so it’s up to us to tell it what is in our images or photos. For example, if you embed an image on your site and it is called “myPhoto.png” and it represents the forest of Malmifait, what will happen? Your image will simply be referenced with the keyword “myPhoto” and not “Forêt de Malmifait”. So if users are looking for pictures of the Malmifait Forest, they will not come across your site but that of your competitor who is thinking of putting a good title in his image.

5. Add an alternative text or the “ALT” attribute

What is the alt text or “ALT” attribute? This is what literally represents an image. This value is all the more important if it allows the user to use accessibility tools to hear the text read aloud or to read its transcription in Braille. But back to SEO. Why is this important for this one? This allows search engines to determine the content of your image and associate your site with search terms. However, be careful not to stuff your images with keywords that will be interpreted by browsers as “Keyword Stuffing” which will reduce the SEO of your images. Alt text or “ALT attribute” is, technically, text that can also be displayed if your image has a display problem.

6. Add the caption of the image

What is the legend of the picture? This is simply the text that is usually found under an image. This is not mandatory and does not add value in terms of SEO. It is especially useful for the user experience and allows you to contextualize your image and explain it verbatim.

7. Add the title or the “title” attribute

The title or “title” attribute is the text that appears when you hover over an image with the mouse. This additional information has no effect on the SEO of an image but increases accessibility and user experience.

8. Take into account the content around the image

The context and content (including the image caption and title) on the page where the image is to be referenced provides search engines with important information about your image. So avoid incorporating a photo of a cooking recipe in a page where the content talks about, for example, the right to vote and to be elected for Women in 1944. Whenever possible, be sure to place your images near relevant text. We also recommend that you assign descriptive titles and captions to your images.

9. Manage the format and size of the images

Certain image formats are preferred (JPG, GIF, PNG) even if search engines are able to read other image formats. Ideally, the native size of an image should be the same as the size it is displayed on your site. You do not need to display an image with a native size of, for example, 800 * 400 pixels while you display it with a maximum size of 200 * 100 pixels. Google is able to detect this and impact SEO. Note that this optimizes the weight of the image and therefore (sometimes significantly) improves the loading time of your page. You can use different SEO tools to check if your images should be optimized or not.

10. Create a long description

Like the caption, the long description of your image is not directly read by Google but is very useful for attachment pages. It is also a great image SEO lever for portfolio-type sites or sites dedicated to photography.

11. Define your dimensions

If you are using AMP or PWA, you need to define the dimensions of your image in the source code. However, if you are not using either, it is still recommended that you set the width and height. It offers a better user experience.

Additionally, it allows browsers to size the image before the CSS loads. This prevents the page from skipping when loading. Image dimension attributes are also important to avoid Cumulative Layout Shift (CLS) issues that can interfere with your Core Web Vitals optimization.

It is essential to make sure that you include the width and height attributes for each image and video clip. This tells the browser how much space to allocate to the resource and prevents that annoying movement of content that lowers your CLS score.

12. Make your images mobile-friendly

Oh, mobile image SEO. At worst, it can give you a high bounce rate and low conversions. But, at its best, it can give you more ranking power and better user engagement. The problem is, how do you optimize your images for the mobile-first index?

You design pictures that are responsive. This implies the picture is sized according to the site size whether the viewer uses a desktop or even a mobile device. It adapts to the size of the device. Mozilla provides full use of the srcset and sizes attributes to provide the browser with additional source images, allowing the display of identical image content resized for the device. It’s important to format this with a different part of the attribute value on each row.

13. Consider lazy loading

The browser defers loading pictures (or any other things – video, etc.) until they have to be displayed on the screen. Lazy loading is possible. Other pictures are loaded when loaded – that is, you scroll.

Google says here about sluggish loading:

Lazy loading on longer sites that have numerous pictures below the fold may be accelerated considerably by loading them as necessary or when the major content has been loaded and rendered.

In the past, there has been great discussion over the good or poor image SEO. Google gave mixed messages as well. Google describes how lazy charging (so that the lazy content is shown – very essential!) may be implemented here. There are several techniques, but Javascript is all involved. You might have to hire a developer to aid with this if you are unaware or comfortable with such things. If you’re using WordPress, a couple of lazy-load plugins will be available.

14. Leverage browser caching

Caching the browser is where pictures (and other data) are saved in the browsers of your visitors. This means that if you visit your website in future, things will load for you faster.

You had to download and see all of the pictures in your browser when you came on this blog page. Now, if you wish to reread this page tomorrow, without browser caching, this process would have to be performed in full.

However, when your browser is cached, your browser is cached on some of these pictures. Therefore, you don’t have to save them again when you see this page again — or similar one. Many of them already load significantly faster on your PC.

15. Use a CDN

Most websites are used from a single server for all their data (including pictures).

If we suppose your web server is in the UK, then when someone from the UK sees your website, your photos don’t have to go far. But for your guests in the USA it’s a different story. Pictures have to journey far beyond them. This reduces your page loading speed.

This difficulty is resolved by CDNs(Content Delivery Networks) by caching your data over a worldwide server network. Now, when you visit your website, you load your photos from the server that is nearest to you.

A great news is, at VernalWeb, all web hosting plans comes with free CloudFlare CDN. So you don’t need to purchase another CDN service with extra cost.

Final Words of Wisdom before you Apply These Tips

Image SEO is a complex subject. Google has tons of documentation on the subject. Their page on Image Optimization Automation is over 15,000 words long.

That’s why it’s important to note that I haven’t covered absolutely everything in this article. It would be impossible. You can read Google’s documentation if you want to know everything (and if you have a few weeks ahead of you). This article deliberately focuses on the most important elements, which in my opinion will have a positive and most important impact on the SEO of your website.

But to summarize the subject, here is an illustration that summarizes all the important criteria for your images to be well referenced on Google.

Remember, you should also make an effort to make sure that your images are of high quality and that they contribute to a good user experience. This means avoiding poor-quality photos, making product images expandable, etc.

Small Business Website

Why Small Businesses Need a Website

A website is the most important digital marketing tool for any small business. If you’re a small business owner and don’t have a website, you’re missing out on capturing leads from potential customers who are searching online. Websites can be expensive to build and maintain but luckily there are many web hosting & development companies that offer affordable packages.

Why small businesses need a website

A website is a digital representation of your company’s brand. It can be used for marketing, networking, and to provide information about your products and services. In this blog post, I’ll explain 20 reasons why every small business needs a website!

1. Get Found by Search Engines

Having a website will allow you to have your small business show up in local and general searches on Google and other major search engines.  Offering website also allow you to be included in small business directories online. These major search engines will crawl your website and include it in their listings, helping people find your small business even when they are not necessarily using a specific search engine to do so.

2. Help Customers Find You Easily

If you don’t have a small business website, chances are that your customers won’t be able to find you. Your small business may not even rank in the local search results because when people look for small businesses online they want to see websites like yours. If someone is looking for a nail salon in their town, they want to see actual small business websites with information about hours of operation and address details – not just websites from yellow pages or company directories.

Having a small business website gives customers and clients access to all of the information they need–hours of operations, location details, services offered etc. This makes it much easier for people who are searching on Google or other search engines to find the small businesses they are looking for.

3. Make Repeat Sales to Existing Customers

One of the most important benefits of having a small business website is that you can encourage customers and clients to subscribe to your business email list.  By doing this you can stay in touch with them and they will know when your small business is having a sale or opening up a new location. Posting small businesses blogs within your small business website helps get more people to subscribe to your email because they will want to receive updates from you.

4. Promote Current Deals/Discounts/Coupons

When people are on the go, one of the most difficult things is convincing potential customers to stay and complete the purchase. By putting special coupons and discount offers into the website, it makes it much easier for clients and customers to find the reason to buy products. People always find a reason to buy a product. Giving some extra discounts to your potential buyer on a specific product or multiple products is a great strategy for making new customers.

5. Publish News and Events

Having your website updated with important news & events will let your clients know that you are always trying to make them updated. Posting on the blog about new deals, upcoming sales, or items that you’re promoting will help show customers that you value their patronage and want to keep in touch with them on a regular basis. It also helps promote small businesses when people share small businesses websites through social media channels like Facebook, Twitter etc. Keeping a small business website up-to-date is an important part for building a successful business.

6. Develop B2B Strong Relationship

By having a website it instantly shows partners & other business owners that you are serious enough to care about your business and have taken the time to set one up. Having website for your business also helps your uplink providers feel more comfortable doing business with you because they will see that you are willing to put energy into making your business better day by day. Website is must to develop great B2B relationship.

7. Communicate Using Different Channels

Another important reason why small businesses need a website is that it allows customers and clients easy access to various ways of contacting you directly.  By including email address, social media accounts and phone number it gives your business more credibility because it shows visitors that you are always available if they need you. If customers or clients need help with their small business they can contact you directly through different channels which are a great way to develop trust and loyalty between customer and seller.

8. Showcase Products on Your Website

Having product showcases on your website is another great way for you to show potential customers what your products look like from every angle so that there are no questions about them. This showcase also allow you to show related products which give customers the option of saving time by getting everything they need from one place.

9. Social Media Promotion

Having a website in order to promote products or services through social media is an important strategy that all businesses should be using today because it allows you to easily share content across multiple channels and platforms.  A big reason why small business needs a website is so that they can share their information with others on the internet. A business owner may want to create their own blogs or have forums where people can ask small business related questions. It allows you to take your business to new levels by generating visibility among people from all over the world who may not have known about your services previously. In short, all of these are reasons why small businesses need a website for promotion on social media platforms such as Facebook and Twitter.

10. Increase Sales Volume

In addition, when people visit your company website they begin to see that you’re legitimate and trust worthy. This online presence help small businesses build brand recognition, create trust and show credibility in front of potential new customers.  An easy way to think about it is if you were a potential buyer and someone had an online brand that you wanted to purchase from but you didn’t really know much about them or their products then you would want reassurance that this business was trustworthy, right? A website will not only show customers that you’re legit but it also allows you to create opportunity to spread the words of your business.

11. Build Credibility for Your Brand

You might be wondering how long it takes for customer reviews on your small business website to begin generating leads and traffic, but the answer is almost immediate.  If you have customers who are willing to write about their experiences with your small companies products or services then you’ll be able to see increased traffic on your small company site very soon after posting them.  Reviews from other small business owners are also very useful in order to get the information you need about products that are similar to the ones you sell.  For example, if you’re a filmmaker and you want to know what types of lighting equipment customers recommend, then you can check out their reviews.

12. Make Money from Advertisements

The more traffic your small business website gets, the better it is for your company’s bottom line.  If people like your content and they keep coming back for more, then this means that they’ll spend longer on your site and as a result advertisers will be willing to pay more money just to have their ads displayed alongside yours on your small business websites website.  The revenue you generate from Google ads is one of the easiest ways to get your company’s financial situation back on track during these tough economic times.

13. Optimize Your Website for Mobile Devices

In our digital age, people are spending more time on their mobile devices than ever before. This makes it doubly important that if you want a lot of traffic for your small businesses websites then you should be sure that the site is responsive and has a good-looking design. As a small businesses owner, it’s important to make sure that your content and products are easy for people to find with just a quick glance at their smart phones or tablets.

14. Build Customer Loyalty

Sometimes small businesses owners are a little hesitant to spend money on their marketing because they’re wondering if the return will be worth it. However, having an online presence also gives you the opportunity to build customer loyalty through your small business website. Even if someone isn’t ready to buy something from you today, they may keep coming back for more and eventually make a purchase down the road. This can especially happen when you offer special promotions and discounts just for repeat customers.

15. Build Brand Authority

Become an online authority Every time someone sees your name come up in search engine results, then that means more credibility for your brand.  This type of marketing is essential for small businesses owners who are trying to compete with the larger companies that have a lot of money at their disposal.  If you can generate more traffic to your site and appear at the top of search results then this will create a large amount of trust for what you’re selling and as a result, people will be willing to purchase it.

16. Increase Sales through Affiliates

If your business has an affiliate program like VernalWeb does, then having a website is essential because customers need somewhere to go in order to find out more information about certain products before they decide whether or not to buy them.  By sharing information about your products or services on their websites your affiliate partners get commission on all of the sales that are made.  Affiliate program is really a great way to drive up your revenue quickly and easily. Learn how to sell online in order for you to earn more money as a small businesses owner; you need to learn as much about selling online as possible.  By having an active presence on your small business websites site, this will give you the chance to learn how affiliate program works and all of the steps involved in selling products directly from your company’s domain name instead of through another website.

17. Marketing Automation

Automation is your friend with a little bit of work, you could set up your website so that it will do most of the grunt work for you automatically when people visit it.  This marketing tool is called an AutoResponder, and it’s basically like a drip feed or newsletter that you can set up so people in your target audience will consistently get the information they want to see on a regular basis.  Some of these systems also allow you to send out bulk emails which mean you can contact new customers as they arrive. This automated email marketing process allows you to spread the word about your products and services without having to spend hours doing this each day.

18. Invite Customer Testimonials

Sometimes it’s difficult for businesses owners to maintain their reputation when all of their potential customers are online instead of walking into their brick and mortar business every day. Your small marketing plan should include some way for customers to leave testimonials about your company and the products you sell.  A customer’s review of his experience with your small business is certainly more valuable than anything you could say about yourself, which is why it’s so important for you to ask them for feedback from time to time.

19. Publish Videos & Interviews

It would be beneficial if there was a spot on your website where people can go to learn more about what your small business does, like how it began and where it’s heading.  It would be wise for you to do things like interview some people who use your services or tell stories about how your company started off.  Providing helpful content in this way can help people find your small business websites site when they search for similar topics online, which mean increased sales and revenue. It’s also worthwhile for you to think about placing videos of events related to your products.  You can also ask for testimonials from customers and publish on your website.

20. Create Trustworthy Guides

A good way for you to help build trust between yourself and potential customers is to provide them with helpful guides that teach them how they can use your products or services.  Additionally, these guides can be used to teach customers a bit more about your products and services so that they know what they’re getting before placing an order. Share useful knowledge & information on your website and build credibility about your business.

3 Steps to Build Your Website

Step 1: Choose a domain name for your website

Step 2: Buy web hosting service to host your domain.

Step 3:  Hire a digital agency to build your website.

Final advice

As a small business owner, you know the importance of marketing your products and services to potential customers. Your website is one way that can help with this! A good place for people to find out more about what it is you do and who you are, as well as where they can purchase your goods or hire your services. So why are you still waiting? Get started today with your brand new business website.

Managed or Unmanaged Hosting

Managed or Unmanaged Hosting – Which is Perfect For Your Website?

If you are looking for the right place to host your website, you must have seen some plans with a term called Managed Hosting. You may encounter what managed hosting is or how it differs from unamanged hosting and which one is perfect for your website. In this article, I am going to discuss about managed and unmanaged hosting and help you identify the best option that suits your needs.

Managed vs Unamanaged Hosting Intro

If you are going to create a website, the first step you need to take is to host your website somewhere in virtual space so that  everyone can access your website data over the internet. Your web hosting provider will host your website in their servers. The servers will store your website content and show your data to the users.

There are many types of hosting plans and each type has its own benefits. The most commonly used is shared hosting which is very popular due to low cost. You have to store your website in a server where you have to share resources with other websites. Most of the shared hosting plans available in the market comes with the Managed Hosting feature. This means your hosting provider will manage the server and ensure your hosting environment is optimized, secure and fast. On the other hand, you will be responsible for your website speed, security and availability.

VPS hosting another popular option which is little bit costly as well as offers extra resources for your website. You will get better performance & security here compared to shared server. There are some other hosting options like cloud hosting, dedicated hosting etc.

The Managed vs Unmanaged term comes mostly while you are choosing a Virtual Private Server (VPS), Cloud Hosting or Dedicated Server. If you choose a managed hosting plan, the web host will take care for most of the tasks related to the hosting management like automated backups, regular updates, and constant security scanning.

Managed vs Unmanaged Hosting: Pros & Cons

Both managed and unmanaged hosting have their own advantages & disadvantages. Let’s compare both of them so that you can decide which one suits you most.

If you are neither a technical guy nor have any hosting expert in your team, managed hosting is the best option for you. A wrong command line can ruin your money and dream completely. Let’s have a closer look at the pros & cons of managed hosting.

Managed Hosting Pros:

  • As managed hosting is taken care of by the hosting company, you have a very little task to do on it
  • You can stay worry-free regarding your website security
  • You website hosting will always be optimized and updated by the web host
  • Content Delivery Network, Backup and other features are usually pre-configured
  • You will get technical support whenever you need

Managed Hosting Cons:

  • Highly expensive
  • Little or no flexibility in case you need to make any change in hosting environment
  • Limited access to configuration options

If you feel confident about managing your own hosting, probably, unmanaged hosting is the best option for you. You can configure your hosting as per your needs even after getting your website live. Here are some pros & cons of unmanaged hosting.

Unmanaged Hosting Pros:

  • Hosting at a lower cost
  • You can configure your server as per your needs
  • Flexibility in customization on the server
  • High security management will bring your peace of mind

Unmanaged Hosting Cons:

  • Always you have stay concerned about your hosting
  • Focusing on security of the hosting environment even when you are too much busy in expanding your business
  • You have to manage softwares, web server and all essential elements of your hosting

Choosing the Perfect Plan Between Managed & Unmanaged Hosting

As both managed & unmanaged hosting is good for certain types of websites, you can choose one of them based on your expertise and needs. Based on the above discussion regarding managed and unmanaged hosting, you can identify the best suitable hosting option for your site.

Both Shared and Managed VPS/Dedicated hosting come with the same level of technical support. By getting managed hosting, you can fully focus on your business & website development, customer management and building long term relationship with customer.

Our managed hosting plans start at just $2.95/month for shared hosting. Also our VPS Hosting, Cloud Hosting & Dedicated Hosting are fully managed and by choosing VernalWeb Hosting, you can stay calm & focused on your business growth.

VernalWeb Hosting Plans

VernalWeb Unmanaged Servers are ideal for those who understand Linux server administration and want unlimited flexibility for their server software configuration.

Indeed, today, even companies that have the in-house expertise in place to manage their own hosting choose to opt for a managed hosting solution. With a shortage of hosting experts & system admins available in the recruitment market and those that work in the sector demanding high salaries, it is far more cost-effective, productive and convenient to give the responsibility of server management to the web hosting companies so that all other staff can focus on more business projects.


Choosing the right hosting plan for your website is one of the critical decisions. Although, there are many options in selecting your hosting, it’s very important to ensure that you are using the perfect plan. Depending on your expertise,  you should go for managed or unmanaged hosting.

Top 5 Affordable Domain & Hosting Companies in Bangladesh

Top 5 Affordable Domain & Hosting Companies in Bangladesh

Now a days, starting a web hosting company is a new trend in Bangladesh. Thousands of hosting companies are out there. Although, a little number of companies are prividing quality services, it’s really tough to find the perfect hosting partner for your website.

As you are here for reading this article, I am assuming that, you are looking for a list of Bangladeshi domain & hosting companies who are prividing good services at a reasonable price.

There are hundreds of reputed international web hosting companies from where you can buy services. But to get hosting from these companies, you must have international payment system like PayPal or Credit Card. Very fiew people have their own payment options. Moreover, If you face any technical issue in your website or hosting account, you must communicate with the support staff in English. You have to explain the problem in English. This is another barrier.

So, in that case, local (Bangladeshi) hosting provider is the best alternative to overcome these problems. You can pay using local payment methods like bKash, Nagad, Bank, debit or credit card and even cash. You can reach out them & get consultancy over phone or physically.

Now the question is, who is the best & suitable domain & hosting provider in Bangladesh?

We are here to help you find the solution for you. Luckily, there are many good quality hosting companies in Bangladesh right now. Here is the list of top 5 affordable domain & hosting companies in Bangladesh.

Top 5 Affodable Domain & Hosting Companies in Bangladesh

1. VernalWeb


VernalWeb is one of the most popular and best choices for web hosting. That’s because we provide premium shared hosting at an affodable price. We have designed our website hosting plaform to make sure your website is fast, secure & always live. Founded in 2014, we offer Shared Hosting, Reseller Hosting, Managed VPS, Cloud Hosting and Dedicated Serve by premium hardware.

If you face any technical problem in your website, you will get 24/7 support by phone, live chat, support ticket & email. If you want to move your website to our hosting & face any difficulty, we will do it for free. With daily backup, 99.9% uptime SLA & 30 days money back guarantee, you don’t need to worry about your website.

If you start with VernalWeb, you’ll never need to switch to someone else.

2. ExonHost


ExonHost is one of the reputed hosting companies in Bangladesh. They are providing various hosting services such as Web Hosting, Reseller Hosting, VPS Hosting & Dedicated Hosting. They are very popular for their optimal support system.

  • Services: Shared Hosting, Reseller Hosting, VPS Hosting, Dedicated Hosting.
  • Pricing: Starting from TK 2250/year.
  • Payment Methods: bKash, Rocket, Bank, Walletmix, PayPal, Credit Card.

3. HostMight


HostMight is pretty popular in Bangladesh for their affodable prices. Starting in 2010, they have become one of the Bangladeshi fastest growing web hosting providers. They are offering 24/7 technical support, weekly & daily off-site backups, cPanel control panel & 30 days moneyback guarantee.

  • Services: Shared Hosting, Reseller Hosting, VPS Hosting, Dedicated Hosting.
  • Pricing: Starting from TK 1499/year.
  • Payment Methods: MasterCard, Visa, DBBL Nexus, bKash, Rocket.

4. XeonBD


XeonBD is another popular hosting company in bangladesh. They have their own datacenter in Bangladesh. Wheather you have a personal blog, small or large corporate website, they have got you covered.

  • Services: Shared Hosting, Reseller Hosting, VPS Hosting, Dedicated Hosting, Email Hosting & many more.
  • Pricing: Starting from TK 1260/year.
  • Payment Methods: Debit & Credit Card, bKash, Rocket & PayPal.

5. Hosting Bangladesh

Hosting Bangladesh

Hosting Bangladesh mainly focuses on corporate web solution services at a reasonable cost without compromising the quality and efficiency. Although they have slower support system, their uptime, site speed is pretty good.

Seriously, their lowest plan is TK 800/year. That’s rock bottom.

Don’t expect them to be quite as good as other hosts but the value per money is unbeatable.

  • Services: Shared Hosting, Reseller Hosting & VPS Hosting.
  • Pricing: Starting from TK 800/year.
  • Payment Methods: Bank, Cash, bKash, Rocket, Debit & Credit Card.


Out of hundreds of web hosting companies I have narrowed it down to my top 5 picks for the best domain & hosting companies in Bangladesh.

If you’re inexperienced or know you’ll need a bit more guidance, look no further than VernalWeb.

EzzyTech Rebranding

EzzyTech Rebrands to VernalWeb

We’re thrilled to unveil our refreshed brand identity. The updates show the evolution of our company since its founding in 2014. While this is a significant change, our core beliefs haven’t changed.

Five years ago, with EzzyTech Networks, we paved the way for small businesses, bloggers, developers to host & build their websites more conveniently. Today, I’m pleased to announce that we’ve shifted EzzyTech to new web address & brand name,VernalWeb. With this, we’re laying the foundation for brands to deliver great digital experiences at every touchpoint across their entire journey.

EzzyTech has been a market leader in the web hosting industry for 5+ years. Being VernalWeb, repackaging of existing services with more power and extended support, we’ve evolved with more perfection, quality & responsiveness.

We are committed to preserve the EzzyTech experience and functionality for all the customers & users like you and rest assured that beyond rebranding, nothing else changes. Here is the list of rebranding changes:

  • has been redirected to
  • You’ll be able to access your account by logging in from or
  • We will serve & perform all our activities as VernalWeb instead of EzzyTech Networks.
  • Nameservers will be updated and we will announce very soon.

Pricing for existing customers will remain unchanged. New design for our website is coming very soon.  In case you have any questions, comments or suggestions, please feel free to write to us at


Happy Rebranding,

Saief Mahmud Sakib,
CEO & Co-founder