Conversion Rates

28 Reasons eCommerce Conversion Rates Drop

When conversion rates for ecommerce websites drop, it is a sign that something isn’t working right. Conversion rates are an important part of the success equation for any website owner.

The average conversion rate on a website is about 2.5%. That means that only 2 out of every 100 visitors to your site actually convert into customers. The good news is that there are ways to increase your conversion rate and boost sales! This post will give you 28 reasons why ecommerce conversion rates drop and how to fix them so that more people buy from your store!

It’s time to start increasing your conversions today!

What is conversion rate optimization?

Conversion Rate Optimization (CRO) is the process of increasing conversion on your ecommerce site. Conversion in e-commerce consists of visitors that make purchases, register for email newsletters or any other desired action. It’s pretty straight forward but you may not know where to start because there are many aspects that could be changed to increase conversion. Here I’ve narrowed it down to certain important aspects which will help you tweak your conversion rate!

Reasons why conversion rates drop?

Here are 28 reasons why ecommerce conversion rates drop:

1. Too many options

If you don’t provide customer with a quick decision path, they’ll get frustrated trying to decide and leave your site. Offer the most popular/discounted products found elsewhere on your site or social media outlets. You should also limit the number of conversion steps (keep it short!).

2. Poor site design

The design quality of your ecommerce site can make or break conversion rates, depending on what you do with it (or don’t do). Make sure it’s optimized for quick loading times; this means optimizing images so they load quickly without causing server crashes! Also test the color scheme against a large variety of browsers, including iPad and other tablets.

3. Lack of trust

People won’t buy from you if they don’t perceive you as being trustworthy enough to facilitate their online transactions. This could be signs such as no privacy policy, no ssl certificate, insecure checkout using a Paypal account or any other conversion avenue you’re running, on the order page.

4. Not optimizing for mobile users

In 2017, according to BBC News, 55% of all Google searches and 65% of all Facebook social media activity were done from mobile devices. That’s a pretty staggering number considering it was less than 10 years ago that smartphones weren’t even mainstream… Nowadays anyone who doesn’t have at least one smart device in their household (or more!) is definitely living under a rock. And if eCommerce store owners don’t optimize their websites for mobile devices then they are missing out on an enormous opportunity to boost sales conversion as people are increasingly shopping from their phones.

5. The conversion barrier

The conversion barrier includes everything that goes into getting your customer to the conversion point such as load time and difficulty in completing the conversion form without errors. Does it take longer than 3 seconds to load? Is your conversion process easy to use? Do you offer bulk discounts if someone buys more than one item? All of these questions will help you optimize conversion rates.

6. Design issues

Design isn’t just a conversion issue, it’s also an issue with bounce rate! Split-testing your conversion process against various design ideas could be the difference between success and failure for conversion rates on ecommerce sites. Also offer discounts such as: Save 20% today if you buy two products or subscribe to our newsletter; these types of offers can get people hooked on your site by giving them little more reasons why they should stay and complete the conversion process.

7. Lacking conversion options

There are so many conversion options out there for ecommerce sites, it’s easy to overlook some when you’re just getting started. The conversion rate will be influenced by conversion options between products/services you offer too. Test them all until you find about 10 that work well together! You’ll then have the option of creating a custom conversion process with any combination of those 10 conversion prompts that work well together!

8. Lack of clear calls to action

A lack of clearly defined actions which guide customers through your marketing funnel, can lead to bad conversion results on ecommerce websites where people don’t know what to do next. So make checkout process easy by adding call to action where conversion is needed and remove extra steps which make users annoyed!

9. Poor usability

Your site needs to be designed around the customer journey for you to maximize your conversions on ecommerce websites. This means that there must be clear calls to action, a sense of urgency, trust from customers, belief in the value they will receive, ease of use and most importantly; all experiences should convert!

10. Broken links and navigation issues

When your potential customers are forced to navigate through dead-end pages or broken links it creates confusion about what’s going on with the website – giving them reasons not to complete their buying process. Make sure you test your ecommerce conversion regularly and fix broken conversion points as soon as they’re reported by visitors on conversion!

11. Lack of customer service

Trust conversion is fundamental to building strong relationships with existing, new or potential customers and ensure that conversion rates happen on ecommerce websites where people don’t have enough reasons why they should start converting just yet! So what can you do to increase the conversion rate? You need to walk your customers through a few conversion points before they convert; for example: What are the benefits of converting today? Why are we receiving instant value from our purchase? This should be followed up by communication strategies such as email marketing, call campaigns & SMS messages which remind them of their current conversion points and start building a relationship!

12. Lack of social proof

Social proof can be created by influential personalities that have established credibility! It should also be noted that even people with no influence over others can add the conversion to your ecommerce business too if they’re possessing “safe traits”. What are safe conversion traits? These are: honesty, competence, attractiveness & trustworthiness; these traits allow customers to determine whether or not you’re trustworthy enough for them to buy from you and get started converting immediately! You can build up your social proof on your website once you’ve chosen those influencers who will help convert traffic into paying customers. Use their photos on landing pages as well as mentioning them on checkout pages.

13. Lack of empathy conversion

When you’re starting out in conversion, it’s easy to forget that the people using your website are still human beings: with feelings, emotions and a conversion process that needs conversion too! So don’t just focus on the functional side of your ecommerce website; make sure you show customers that you care about their experience as they convert because remember; it takes more than “the best” conversion rate to build an ecommerce business… it takes empathy conversion too!

14. Lack of integrated CRM strategy

If you’re serious about driving conversions for an ecommerce site , then it’s critical that you have a fully-integrated CRM system in place. A conversion CRM will help you acquire more conversion points, convert them into paying customers and make sure that they come back again! But what should you look for in a conversion system? You need to be able to segment your conversion lists & campaigns based on customer behavior; if you see that they’ve been browsing your ecommerce website but not converting, then move them over to a specific conversion campaign & track their activities within that conversion process! If things aren’t working out with an existing campaign, you can easily take them down and try running another one without any downtime. And remember: it’s always better to start with too many than too little; this way you’ll have room to scale up (or down) as you continue to refine your conversion rate optimization… now that’s smart ecommerce conversion!

15. Lack of content mapping strategy

Very few conversion points know in advance what their conversion process is going to be like when they arrive on a conversion website. They might have an idea of what it should look like while converting, but the reality is often very different than how they expected it to be. When you’re using your ecommerce website conversion for the first time or even return for more conversions, content mapping will help speed up your conversion process and optimize it according to each visitor’s needs & tastes! This way you’ll never waste precious time and money with useless ads & landing pages again, because you’ll know exactly what is going to happen… or not!

16. Not responding & considering feedback from users

Customer feedback is great way to improvement! Never take your customers for granted, always respond quickly to any questions they might have and make sure you’re available 24/7 to help them out if they need it. The truth is: people will be more likely to convert on your ecommerce website, if you’re there when they do (and even when they don’t)!

17. Not A/B testing frequently

When you’re running an ecommerce website conversion, there will always be some factors that affect conversions more than others. But unless you test your hypothesis on a small scale first and then expand if it’s successful, you’ll never know what works best for your visitors in order to drive the greatest number of conversions! And as soon as one element is no longer effective, it’s important to continuously adapt & optimize, so that you can stay ahead of the competition.

18. Not monitoring ecommerce website conversion stats daily

If there were two things every conversion point should do on a regular basis, they would be: exercising regularly and tracking their ecommerce website conversion stats daily! Not only will this help you see patterns that you didn’t expect and optimize accordingly, but it’ll also show you what is getting shared & liked the most on social media and allow you to engage with your audience.

When trying to convert in a particular ecommerce website conversion process, I always found that a quick glance at my stats each morning was enough for me to fully prepare myself for the day ahead.

19. Conversion process too complicated or unclear

The worst conversion point experience possible has got to be an ecommerce website where there’s no logical order or clear call-to-action. When visitors find that their needs aren’t being met, they’re going to leave and won’t return until they’ve found what they were looking for! So make sure you’re being as clear & concise with your ecommerce website conversion process as possible, so that conversion points will have the best possible chance of converting.

20. Not attracting high enough traffic

While this is a problem which can be solved by many other factors in our list, we felt it was important that we give it a place on our conversion program checklist as well. if you aren’t getting enough traffic through to your landing page and other ecommerce conversions, you’ll never convert no matter how effective your content or design! And to acquire more traffic, it’s not just about how many leads you can bring in at once, but also about what kind of traffic they are. Is your ecommerce website buying process optimized for high-level conversion?

21. No effective ecommerce website conversion copywriting

One of the biggest challenges when it comes to user experience on an online ecommerce website is for there to be a sense of urgency: people want to be able to convert quickly before they lose interest and sign-out! But in order for that sense of urgency, you need your CTA copy on your landing page masterclass and throughout your ecommerce website’s selling process to work together. And as with most things in life, quality content doesn’t just happen… so make sure you’re focusing some time each day on writing great sales copy.

22. Not staying consistent with your design & data analytics

One of the worst ways to design for ecommerce website conversions is to do it all by yourself! What you need is a range of people from different fields & locations giving their feedback on your design mockups and showing you what they see in terms of conversion. By getting as many opinions as possible about your ecommerce’s conversion process, you’ll gain a better insight into where improvements can be made.

23. Not keeping conversion process as simple as possible

What we’ve said elsewhere in this article about the importance of a clear call to action is just as important here: you want to make it really easy for visitors to convert on your ecommerce website! And there are only two ways you can do that: by offering them something they want… or hiding whatever it is you’re selling behind a lot of extra features and then making them work way too hard to find it! So keep things simple by using only what’s necessary and removing any clutter & distraction from your ecommerce conversion page.

24. Not optimizing your conversion for every stage of the sales funnel

Even if you’re doing everything right with your ecommerce website’s conversion process, there are still going to be people who don’t want what you sell! There are some ecommerce websites that convert well even when they only have a small audience but only sell one thing. But on most ecommerce websites if you don’t optimize for all stages of the sales funnels and get people moving through them at different rates.

25. Not optimizing your checkout process for conversions

The basics of optimization in this checklist can be applied universally throughout all of the parts of your eCommerce business… but when it comes to the core purpose of conversion (which is to convert people into paying customers), we’re going to need the specific tool of effective conversion copywriting! So all of those articles and blog posts you find in your research about calls-to-action should be applied throughout your ecommerce website checkout process.

Because what you want on your ecommerce conversion page, and throughout your eCommerce business, are smoothly flowing conversion paths that lead visitors through their journey from visitor to buyer. You’ll be amazed at how much difference this seemingly small little detail of the checkout process can make.

26. Not including a discount on pricing

There are few things more effective for boosting eCommerce store sales, and building loyalty to your brand, than offering a discount off regular prices! You can include them within search ads you run through Google or Bing… you can offer discounts with deals-of-the-day on social media marketing… or you could simply promote flash sales on an ad banner over the top of the homepage! Whatever way you choose to go about it – don’t miss out this highly effective marketing strategy.

27. Not Updating Your ecommerce Website Enough

If you’re running a business online – whether it’s an eCommerce store or membership website, what was the last time you updated your site? A few months ago? Or even yesterday? As part of your SEO checklist, how often are you checking in with Google and Bing to see what new content they want from you? If there are no manual penalties on your website and all of your keywords are ranking well, then that probably means that your ranking is high enough for them not to bother asking anymore… But if you want to maintain that high-rank position at all costs, then you’re going to have to keep updating your website – is not a task you can take lightly!

28. Not Using a Shipping Calculator on Your eCommerce Website

According to a study by UPS and reported in the Huffington Post, only 56% of online shoppers will complete an order form if there is no shipping calculator. Those are pretty bad conversion rate numbers! Of those that did use the shipping calculator: According to another study by Accenture Strategy, 45% added more items to their cart after using the calculator! You can either have a free shipping option for all customers (which will dramatically increase your sales) or you could offer a choice of different delivery options with individual prices for each level.

Final Words

As a result of the changes to Google’s algorithm, it is more important than ever that you are aware of conversion rate optimization (CRO) and how to implement CRO on your ecommerce site. The goal is not only just getting people through the door but also converting them into customers or clients for life. There are many ways in which an online retailer can increase their conversion rates by improving customer experience, product information, content marketing strategy and user interface design. Once these aspects have been improved, one must then set about testing different versions of pages with potential improvements so that they know what works best before rolling out any new change onto all pages across the website as well as running A/B tests against each other.

Smart Marketing Tools For Small Business

10 Smart Marketing Tools For Small Business

It’s never been easy to build a small business. It’s really hard to get financed, set the right team and promote products or services in the right way. Due to hundreds of reasons, there is a high risk of failure in the small business. 90% of new businesses go bust, and according to Bloomberg, 80% of those in the first 18 months.

Still you can create a successful marketing strategy for your business which may lead your business to the top of the growth. Now in 2021, you can use hundreds of marketing tools to grow your business. Using the right tool for your marketing strategy will give you that competitive edge to get ahead.

Marketing Tools For Your Small Business

To help you choose the right tools for promoting your business, we have compiled a list of 10 marketing tools for small businesses that will help you boost your business growth.

1. Mailchimp

Mailchimp

No matter what kind of business you are running, email marketing is one of the best marketing strategies for getting engaged with customers. With 4400% ROI, you can connect anyone through his email inbox.

Mailchimp is an award-winning email marketing solution that enables you to manage and talk to your clients, customers and other interesting parties effectively.

With Mailchimp, you can get personalized recommendations that help your business figure out its next move. With over 250 app integrations, you can also connect all your tools to Mailchimp and unlock even more features.

It was voted in 2020 as TrustRadius’ Top Rated for both Email Marketing and All-in-One Marketing software categories, ranked in the top six Best Business Tools in the Email Marketing Software Category in 2019 and was ranked eighth in Best Software 2020. Wow!

2. Hubspot

Hubspot

HubSpot offers businesses a cloud-based software platform that assists with marketing, lead capturing and management, sales, customer service, and CRM software—providing you with everything you’ll need to grow your business and increase conversion rates.

HubSpot also provides a range of free tools that can help small businesses with SEO optimization, social media marketing, and marketing automation.

Their premium plan also offers a help desk and customer ticketing program, and you can funnel everything through their free CRM so you can gain a complete understanding of your customers.

The service was originally dedicated solely to email campaigns. The growing popularity among its users has turned the platform into a multi-channel marketing automation beast. 

3. Canva

Canva

It’s no secret that to attract consumers, you need high-quality visuals, and you can create them with Canva.

Visuals are proven to engage us far faster than written content, and we also remember them for far longer. Canva enables even amateur designers to create amazing looking content within minutes.

It offers a free and subscription tool with millions of images, you can also create charts, graphs, shapes, and custom fonts, and you do it by using its simple drag and drop platform.

The tool’s perfect for creating images for web-design, emails, and social media posts.

4. Google Analytics

Google Analytics

It’s common knowledge with the 20% of successful businesses that make it to year two that you need Marketing Analytics to do it, and Google Analytics tool is the very best on the market, plus it’s free!

Google provides you with instant insights regarding your website and its visitors.

Like traffic numbers, if it’s organic, PPC, or via referral websites, how long visitors stay, which pages are most popular and where they bounce, and numerous other essential analytical data points.

This consumer data enables you to fine-tune your business marketing strategies by interpreting their interests, allowing you to optimize accordingly to ensure better results. Google Analytics also integrates seamlessly with Google’s other array of free products, and odds are, you’re already using them!

5. Semrush

Semrush

Another SEO tool that is used for keyword research, tracking the keyword strategy used by your competitors, running SEO audits of your blog, looking for backlinking opportunities and much more, SEMRush is trusted by big and small businesses across the world.

Some of the areas it tracks are the organic position of a domain or landing URL on Google’s SERP, copies of AdWords ads and their position, competitor analysis, CPC ads and others.

When it comes to eCommerce, you can optimize your online store from every angle by auditing your site to correct meta information and making your content unique.

You can also take your ad campaigns to the next level by exploring PLA copies and the keywords which trigger them. Finally, you can also manage social media and your reputation online.

6. Slack

Slack

In the world of digital marketing tools, the success of any project hinges on the ease of communication between teams. That’s why you should invest in easy-to-use software that provides your team with uninterrupted interaction and data sharing.

One of the most popular team collaboration platforms is Slack. This sweet tool has won the hearts of many digital marketers thanks to its simple data sharing and easy message search options.

Most importantly, Slack can integrate with all major project management, office management, sales, productivity, design, and developer tools, making it easier for you to stay on top of every aspect of your digital marketing campaign.

7. Outfunnel

Outfunnel

Outfunnel offers two-way sales and marketing integrations to keep your data in sync. You can pick and choose your favorite tools and easily set up deep data connections between them with Outfunnel.

The answer is no – what businesses need is a tool that helps unite the efforts of sales and marketing, so they can drive revenue together.

So Outfunnel stepped in to fill the gap, and created one platform that would deeply connect all your sales and marketing software.

It currently works with Pipedrive, Copper and HubSpot CRM.You can use it to set up seamless integrations such as Mailchimp and HubSpot, Copper and ActiveCampaign and more.

These integrations allow you to easily target your CRM contacts with marketing campaigns, and record engagement data from these tools (such as clicks, opens, etc) in the CRM.

Additionally, you can use Outfunnel’s Web tracking and Lead scoring functionalities to surface hot, sales-ready leads.

8. BuzzSumo

BuzzSumo

Knowing what content resonates with your target audience will save your business both time and money, and BuzzSumo helps you do it.

Its tool enables you to identify the most popular trending topics in your market place, which ones are connecting with your target audience, allowing you to gain a deep understanding of how your competitors are operating by analyzing what they’re posting.

By having this information, your business can focus its content marketing solely on what’s working, improving your chances of reaching and converting your target audience.

BuzzSumo can also connect your business with the right influencers, as it provides a database of the best-performing ones for each market place.

This allows you to quickly engage with the right people instead of having to search manually for someone who might not turn out to be the right fit.

9. Tailor Brands Logo Maker

Railor Brands Logo Maker

There’s a reason why all the major brands invest heavily in their logo, they work. Your logo is your most crucial visual because it instantly engages with viewers and identifies what your business offers.

Few visuals have the power to do this, and your logos ability to perform relies on its design quality.

You can discover which shapes, fonts, and colors resonate with your target audience for free by using AI logo making tools.

They know what design tactics work for every market, and to create a logo, all you have to do is answer their pre-design questions. You only pay once you’re happy with the design.

To get started you can create a free low res logo that you can download instantly, so there’s no excuse not to have a high-quality logo for your business.

10. EngageBay

EngageBay

Having an overall view of your customer journey is no easy task. From the first click to closing deals, you might have to go through dozens of daunting tasks – and the probability for failure increases with every step.

This is because most businesses do not have the tools needed to get a holistic picture. Since marketing and sales are multifaceted and complex, manually trying to figure them out will only cause more trouble.

EngageBay is an all-in-one marketing, sales, and service management and automation platform with free CRM. With their tailored plans, you can either purchase the all-in-one suite or a standalone product.

EngageBay’s marketing platform has a robust and useful set of tools to create and automate campaigns.

With powerful tools such as multi-channel marketing, sequences, automation, and design tools, you can get an overall view of your customer journey.

The Marketing Bay has reports that provide in-depth and insightful metrics about your campaigns – metrics you can use to personalize content and connect deeper with your audience.

With just a few clicks, you can launch and automate email campaigns, SMS broadcasts, and push notifications.

With EngageBay’s sales platform, you can keep track of all your deals in a visual sales pipeline – you can pursue leads, engage with prospects and quickly close deals.

With the smart scoring feature, you can let your sales team prioritize leads by focusing on warm, fuzzy leads over cold ones.

You can use EngageBay’s built-in calendar to schedule appointments and connect with third-party applications like Office365 and Google Calendar. EngageBay’s game-changing team engagement features such as leaderboards and targets can improve your sales team’s efficiency – in a fun way.

For a business to succeed, an efficient customer support system is vital. With just a few taps, you can track your customer support tickets, prioritize them, and assign them to agents.

EngageBay’s service platform provides a host of tools to save time and increase efficiency.

With canned responses, you can reply within seconds by automating a library of pre-answered responses to frequently asked questions.

Support groups also let you segregate your help desk agents into various groups and redirect tickets accordingly. EngageBay’s support platform even includes LiveChat software to help you interact with your customers in real-time.

The best part of EngageBay? It is affordable and straightforward to use. EngageBay is trusted by over 28,000 customers and has won numerous awards.

If you are a small business or startup looking for a comprehensive platform for your marketing and sales needs, then EngageBay is the way to go.

Final Walk

Starting a small business in 2021 or trying to stay afloat is challenging no matter what kind of business you’re running.

You need tools that will help your business to perform its best and thrive under the current unstable climate.

While having these tools at your disposal won’t make things happen as if by magic – there will still need to be a lot of work required from your entire team to make sure your business succeeds. Having the right tools is just a small part of it.

Still, it won’t be easy and the more tools you employ to do the hard tasks for you, the better. We hope the marketing tools we’ve listed in this article will help you not just to survive as a small business, but to get ahead as well. Good luck!

VernalWeb Offers .io Domain Extension

VernalWeb Now Offers .io Domain Extension

We are always in search of new ways to improve your experience on the web. We understand that domain names carry brand potential and value for your business.

As such, we have decided to expand our vast roster of domain extensions with a powerful and modern option ‒ the .io extension.

The Internet country code top-level domain .io is assigned to the British Indian Ocean Territory. The domain is administered by the Internet Computer Bureau, a domain name registry company which is a subsidiary of Afilias and is based in the United Kingdom.

Individuals and organisations are allowed to register .io domains.

Applicants for the registration of .io domains do not need to be registered or established in the British Indian Ocean Territory. Third-level domains, such as “xyz.com.io”, can only be registered by an inhabitant of the area. (Since there are no legal, permanent inhabitants of the British Indian Ocean Territory, theoretically no third-level domains will be registered.) Any second-level domains used by NIC.IO and top-level domains cannot be used as a third-level domain. For example, the domains “com.com.io”, “org.com.io”, and “biz.com.io” are all restricted.

Labels for .io domains may only contain alphanumeric characters and hyphens, and must be between 3 and 63 characters long. Domain names cannot begin or end with a hyphen symbol, and may not contain two consecutive hyphens. The entire domain name may not contain more than 253 characters.

.io is short for input/output has been especially well-received by technology startups for creating their online presence. We believe that this new extension will help you express your ideas and grow your business like never before. Grab .io domain right now for your next startup.

12 Essential Features of VernalWeb Shared Hosting

12 Essential Features of VernalWeb Shared Hosting

Finding the right web hosting provider can be challenging, yet it is crucial that you rely on a company & pick the right plan for your website hosting. As your website security, speed & performance depend on the web host you select, it’s really important to ensure that you are getting maximum reliability from that company. To run a website successfully, there are many features you will need in your shared hosting plan such as updated technology, latest storage, email, managed services etc. Besides these, you will need 24/7 expert technical support in case you have a bad error on your website.

At VernalWeb, we have been offering shared hosting services for over 8 years and always try to improve them. We provide exceptional shared hosting plans around. So if you are looking for a web host, who are providing premium yet essential features, you may check out these great features of our shared hosting plans.

12 Essential Features of VernalWeb Shared Hosting

Shared hosting is the most popular type of web hosting around the world due to low cost. If you want to get maximum reliability within your budget, you must be able to identify the most important features of shared hosting. Let’s discuss the most essential features of VernalWeb shared hosting.

1. Latest Technology

Keeping your website updated with the latest technology is our primary concern. We use NVMe storage which is faster than regular SSDs. VernalWeb shared hosting is cloud-based. So your website won’t be affected by any hardware crash and we ensure your website is live with the highest uptime guarantee.

2. Most User-friendly Control Panel

Control panel is the most important feature of a website. A control panel needs to be easy to manage and offer the wide range of functions that people with less experience need. cPanel is the most flexible and user-friendly control panel empowering almost 20% of websites around the world. This dashboard is so simple that anyone can manage his website without any technical knowledge.

VernalWeb shared hosting plans include cPanel control. You can manage your domain, DNS, email, database, files and all other related components from a single panel. It’s so simple & easy to install a software or application like WordPress or Laravel within a few clicks. Tracking your website visitors & usage from the control panel is one-click away in this panel. All these features are included in our shared hosting plans.

3. Managed Service

As an owner, you always want to focus on your business growth. Managing your hosting environment can be a burden for you. In case of unmanaged service, you will always need to concentrate on hosting to keep your website fast, secure & optimized. But this is time & resource consuming (you must have a hosting specialist). Partnering with VernalWeb will give your release in that case. All our shared hosting  packages are fully managed. We always monitor the full hosting environment on behalf of you. Even if you want to upgrade your website to our Cloud VPS or Dedicated Server, we’ve got you covered.

4. Free Daily Backups

Having a website secure is a must do for a website owner. Backups are a very important part of a hosting service. This will keep your website secure and save your time and effort in case of any disaster or you accidentally remove your files, databases etc. At VernalWeb, we are offering a daily automatic backup facility for all shared hosting users at no cost. We keep backups for up to 7 days. So if you need, you can restore your backup files anytime with a few clicks.

5. Uptime Guarantee

There is nothing worse than having a website that keeps going offline. It gives a bad impression to your visitors, can affect your search engine ranking and loses you sales. This can happen if your shared hosting is affected by other users on the server or if the servers are old and need constant maintenance.

If you’re worried about your server uptime, VernalWeb has got you covered. Our website hosting platform is designed to make sure your website is fast, secure & always live. All our servers are guaranteed by 99.9% uptime availability.

6. Free SSL Certificate

SSL certificate is a very important feature right now. It encrypts user data and works as theft protection. Users are now more security concerned. They are not willing to buy from a website without SSL security. Over half of online shoppers will only buy from websites labelled as secure. Websites with SSL Certificates are now getting extra value in search engine visibility. With VernalWeb shared hosting, you can install Let’s Encrypt SSL for your websites.

7. Unlimited Emails

Email is one of the revolutionary modern communication systems. In today’s world running a business without email is almost impossible. VernalWeb shared hosting includes unlimited email features in all plans. You can use your custom business email (i.e sales@yourbusiness.com) which helps you increase the business brand value. You can access your emails from anywhere using webmail, integrate it with Outlook and other email clients, use calendars, contacts, tasks, etc., and from within cPanel, you can set up forwarding, autoresponders and add new email addresses – and there are no limits on these either. To keep your inbox safe, we always filter your email for viruses, malware and spam.

8. Unlimited Bandwidth

Bandwidth is the amount of data transfer capacity for a specific time of your website. For most of our shared hosting plans, we provide unlimited bandwidth which means we don’t limit your data transfer capacity. The more visitors your website has the more bandwidth you will need. Some web hosts limit this feature and if you reach this limit, your website will go offline. This is harmful for your business. At VernalWeb, we stand by your business. Your website can use as much bandwidth as it needs.

9. Free Domain

If you’re planning to get your first website live, you need to register the domain name for your business. This will cost on an average $10 – $20. But starting with VernalWeb has never been easier. We offer free domain registration for the first year with all our shared plans except Trim plan.

10. Scalability

Your website may outgrow at any time and you may face a shortage of resources. VernalWeb offers you reliable & scalable shared hosting plans. If your website needs higher resources, you can upgrade your hosting plan at any time without any downtime.

11. 24/7 Expert Support

This is the most important feature a web hosting provider must have. So we believe that providing technical support is a primary part of being a great web host. Getting your website hosted at VernalWeb, you are backed by a 24/7 robust support system. Our award-winning support team will resolve any kind of issue within the minimum time limit.

12. Free Migration

If you want to transfer your website to our hosting, we will do it at no cost for you. You just need to provide your old hosting credentials to our support staff. Our hosting specialists will take care of the rest. We don’t depend on any automated software for website data migration. All transfer processes are done manually. So you can stay relaxed about your website data.

Conclusion

As one of the Bangladeshi leading managed hosting providers, we’ve worked hard over the last 8 years to create a range of shared hosting plans that meet the needs of business owners and their websites. We’re confident that our plans provide secure, reliable and high-performance hosting for your site while giving you a simple and effective way to manage your hosting – all at a very affordable price.

For more details, check out our shared hosting plans.

Design Tips to Improve Website

5 Top Design Tips to Improve Your Website

Internet technology is a rapidly growing and continuously changing field. As web rules and trends continue to evolve, businesses must adopt innovative technologies to provide customers with an excellent user experience. One way to ensure a desirable customer experience is to improve website design.

Spending added time and effort to optimize your website for conversions will make your pages more credible and engaging for audiences. With several scams running around online, a poorly-designed website may send the wrong message to your target audience. With that, here are useful ideas on how to improve user experience on website and encourage audiences to engage on your site. 

1. Stay Mobile-Friendly

Providing a good experience for site visitors is crucial regardless of the device they are using. So when designing a website, it is important to ensure it’s mobile responsive. You can also find a website builder software with pre-existing themes and features that ease the website development process.

Since the screen is smaller, the mobile site should be clean and less cluttered than your desktop version. Therefore, consider minimizing page elements and scrolling down some assets such as menus. You should also avoid using flash throughout the website because they slow down a page’s load time and are generally not supported by mobile devices. 

2. Simplify Website Navigation

Easy user navigation is vital in designing websites and improving user experience and conversions. An easily navigable website increases the time a visitor spends on your website. This enables them to explore your website more and possibly be more motivated to purchase your decision.

Keep the navigation simple and ensure your visitors can immediately locate the necessary information without searching through heaps of data. Add no more than seven items on your main menu and be as descriptive as possible with labels and links. Simplifying your website navigation process will make users feel more confident and in control when exploring the site.

3. Eliminate Unnecessary Content

Organizations often mistake overloading their websites with a myriad of content and design elements to engage visitors. Sites such as these make it challenging to know where to look or what to look. This may overwhelm users and increase bounce rates or hamper conversions. Website clutter can cause a gap between the number of information users face and the capacity to consume that information.

Consider removing over-utilized colors, stocky web images, complicated animations, and muddled animations. You can also take advantage of white spaces to create a perfect balance and make content easier to read. By eliminating distractions and creating clear paths to get information, businesses can improve user experience for customers and draw the reader’s attention to what matters the most, thereby improving their digital marketing strategy.  

4. Create a Comprehensive Style Guide

A style guide is an essential component of web design. Your style guide contains vital information about your marketing materials’ overall look to ensure consistency across multiple platforms. It must include primary fonts, color schemes, button layouts, page layouts, and your company logo and how to use it.

Establish effective ground rules for web design. Creating a reliable style guide will keep your design team in line and ensure the next developer follows a similar logic. This lets users experience relevant interactions as they move throughout the site while simultaneously enabling greater transparency and organization of elements. 

5. Optimize Website Load Time

Organizations must consider every aspect of their websites to improve web design. This includes optimizing your web page for speed to make your sites more enjoyable to visitors. If visitors encounter slow load times and terrible design, this may increase the likelihood of them leaving before you can make a pitch.

A Forbes report revealed that businesses would lose 25% of their potential viewers by the time their websites hit four seconds of loading time. Several website improvement ideas to consider when improving the site’s page speed minimize graphics, scripts, and flash. You can also condense CSS and JavaScript codes and use Server Side Include (SSI) files or upgrade to a web hosting plan that matches your needs to improve load times.

Modernizing Your Website Design

Web design is critical in business’ success because it affects how your target market can relate to your brand. The impression you create can either get them to stay on your page and learn about your business or turn to a competitor. A good start to enhancing your overall website design is to find a superior hosting service that improves the website’s SEO performance and guarantee a 99% uptime guarantee.

Web Hosting Latest Trends

6 Ways Web Hosting Services Are Changing — Latest Trends and Future Predictions

Establishing a website is a crucial step in creating an online presence. The success of building and maintaining a website would depend on several factors, including domain, web design, content, website development, marketing, and web hosting service.

Choosing the web host provider that best caters to your website’s needs can be tricky, especially that web hosting landscape changes just as quickly as new technologies emerge.

Top Trends in Web Hosting

Let us look at the top trends this year and what we can look forward to in web hosting. 

1. Green Website Hosting

Web hosting allows users to eliminate the need to use paper and plastic-based products that harm the environment. Instead, we rely on software, digital tools, and the internet to stream data and exchange information. That makes web-hosting eco-friendly, right? Well, not necessarily.

A study reveals that digital technologies account for 4 percent of the 39.9 billion tons of global greenhouse gas emissions annually. That is twice as much what the air travel industry produces.

So, how did that happen? Technology companies contribute to carbon emissions through manufacturing and shipping products, such as the servers and computers that we use. That’s not all. Every page view on an average website produces 4.61 grams of Carbon dioxide.

Hence, every 100,000 page views per month would already produce 553 kilos of CO2 annually.

Web hosting sites do recognize these startling facts. And so, they now actively participate in efforts to mitigate the internet’s impact on the environment. Companies can either buy renewable energy certificates (REC) and verified emission reduction (VER).

A website hosting company gets REC certification for supporting companies specializing in renewable energy. Meanwhile, a VER certificate is issued to a hosting company for voluntarily compensating for their carbon emissions.

2. Cloud-based Web Hosting

Cloud has become a viable alternative for many companies and individuals who look for more cost-effective solutions to their web hosting requirements. The cloud eliminates the need to set up physical servers. Instead, the hosting service is delivered by way of network connection.

The cloud hosting allows for unlimited storage space and the ability to access resources from multiple virtual servers. Hence, a more reliable and flexible way to scale one’s business.

3. Web Hosting Using SSD

No doubt, Solid State Disk (SSD) allows for a better web hosting experience than its conventional counterpart — Hard Disk Drive (HDD). SSDs offer faster transfer rates and lower latency. They are far more durable as well.

4. HTTPS Implementation

In 2018, Google began tagging websites bearing HTTP in its URL as “Not Secure” server. Since then, HTTPS has become the norm. To have HTTPS in one’s URL, a website must secure an SSL security to be considered a secure server. Simply skipping on this procedure can greatly affect a website’s overall performance.

How does HTTPS help a website exactly? HTTPS makes your website secure and safe from cyber threats. Being certified as a secure server helps boost a website’s ranking. And that can also have a tremendous impact on the website that relies on visitor traffic to generate sales. A good ranking and secure website also help build customer trust. This is because they are assured that they are doing business with an organization that values their data privacy.

5. Managed Web Hosting

Another example of web hosting solutions that has been gaining popularity is managed web hosting services. It is a good alternative for organizations and small businesses that want to do away with the complexities of traditional hosting solutions while meeting regulatory requirements at the same time.

How does a business benefit from these services? Through this setup, a web hosting provider makes website management less of a burden so clients can concentrate on growing their business. They perform tasks concerned on website management’s technical side, such as backups, system updates, and support services. 

6. Price Competition

Competition helps drive prices down. And this is also true with web hosting. The web hosting service industry has become more competitive than ever. And this greatly benefits the end-users as they get to enjoy perks like specialized tools and features, but most importantly, lower prices.

Businesses have many types of web hosting options to choose from: shared hosting, virtual private server (VPS), dedicated server, cloud hosting, managed hosting, and colocation. Among these types of web hosting services, shared hosting is generally the most affordable.

However, more than just the prices, there are other things to consider when choosing a hosting software or provider. The web hosting service should also match the needs, resources, and goals of the business.

What is the future of web hosting?

The web hosting industries projected to grow to $321.5 billion by 2027. And despite the pandemic, the industry’s global market size is estimated to be at $101.2 billion in 2020. eCommerce, social media, blogs, video sharing, are expected to spur the growth of demand for web hosting services.

Consumers will also be more demanding in that they will look for complete solutions. Specifically, hosting offerings may be paired with other solutions such as eCommerce, email, and SEO. Decentralization will also be the norm allowing users to store data and access resources both on their devices and central services.

VernalWeb is a hosting service that offers various solutions for different needs, such as shared hosting, cloud VPS, dedicated hosting and reseller hosting. This service ensures your website is fast, always live and secure. If you are interested, get in touch with us.

Rising Star Award

VernalWeb Wins Rising Star and Great User Experience Awards

We are excited to share the review of VernalWeb by one of the leading independent B2B software review platforms. FinancesOnline.com is a website that lets you find the best B2B & SaaS solutions.

Garnering a 8.0 overall score and 94% user satisfaction rating, VernalWeb earned FinancesOnline’s esteemed Great User Experience award for providing an immensely satisfying user experience. Our company is committed to providing individuals and businesses with incredible speeds, consistent uptime, and a vast selection of tools and features to kickstart and fuel their operations, and we couldn’t be happier to see our hard work recognized. You can enjoy a premium experience with our reasonable VernalWeb pricing plans.

FinancesOnline also recognized VernalWeb with the Rising Star award. This quality certificate serves as a testimony to our reliable hosting services. FinancesOnline also underscored this aspect in their review, stating that VernalWeb provides “Enhanced Website Performance & Speed.” & “Customer assistance and technical support any time you need.”

As a team, we take pride in receiving distinguished awards like these presented by FinancesOnline, but overall, we’re just happy to continue providing unparalleled uptime, fast professional support, and high performance hosting to our customers.

Visit FinancesOnline.com to read the full review and also to add your own review!

Interested in trying out our award-winning hosting platform? Get started with hassle-free web hosting with 30 days money-back guarantee.

 

website speed test tools

Top 10 Free Website Speed Test Tools in 2020

Could you think about users’ expectations about the loading speed of your website? The loading speed can be the key to success or failure for your website. If your website is having even an extra second more than ideal loading time, there is a great chance of losing potential customer interest on your website. That’s why every website owner is paying attention to his website loading time. 

Some statistical reports can be convincing to understand the importance of website loading speed.

  • 51% of US customers believe that a slow website causes purchase abandonment.
  • Loading speed expectations increase with time. For instance, A page that took 6 seconds to load in 2010, got a 35% conversion rate, while with the same page load time 2020, its only 12%.
  • 47% of web users expect the webpage to load in under 2 seconds.
  • 75% of visitors would jump to competitor sites rather than tolerating slow loading Speed page.

Even Google has publicly announced that they are considering loading speed as one of the important ranking signals. So, this is clearly stated that a slow website doesn’t hurt only user-experience but also has a significant impact on SEO performance. You may lose search engine ranking as well as potential customers who prefer a light-weight, faster-loading website.

In order to help you check and improve your website performance & speed, there are several website speed test tools out there. 

List of Website Speed Test Tools

Now you understand the importance of loading speed of your website. In this article, we are going to list out ten free useful website speed test tools that will help you detect your page load speed and give you in-depth suggestions to improve your page speed.

1. Google PageSpeed Insights

PageSpeed Insights

Google’s PageSpeed Insights is a page speed measuring tool developed by Google. You can check your website speed and performance based on different parameters. It generates separate results for both desktop and mobile versions. You will get a page speed score out of 100. If there are elements on your page that you need to consider fixing in order to optimize your site’s speed, the tool lists all those, along with a link that shows you how to fix them. The report also shows you optimized elements that help your website load smoothly.

2. Pingdom Tools

Pingdom Tools

Pingdom Tools is an amazing tool where you test your website speed from several locations. The tool shows a performance grade out of 100 for your website. You can also find page size, load time, and file requests for the webpage. The special feature of the tool is that you can compare your website performance with all other websites tested on this platform.

Pingdom uses its own metrics to test site performance while other tools are dependent on page speed or YSlow indicators. You can test each element of your website with expandability. 

3. WebPageTest

WebPageTest

WebPageTest is another great tool for checking your website speed. You will get your website evaluated with step by step information from the time it starts loading till the time it is fully loaded. This tool generates a waterfall chart of the content breakdown while your website is loading. Different elements of your website like html, js, css, image, fonts, etc are marked by different colors. You will get a page speed out of 100 with necessary page optimization tips and tricks.  

For perfect analysis, you can choose servers from different locations such as Asia, Europe, North America, and South America. There is an option for browser choices. Even it supports mobile versions for Android & iOS. You may record video of the rendering, capture network log, and even insert a custom script with this speed testing tool.

4. GTmetrix

GTmetrix

Gtmetrix comes with both SpeesTest and YSlow metrics where your website speed is measured with a grading from A to F. It generates reports in 5 sections including PageSpeed, YSlow, waterfall breakdown, video and history and gives necessary improvement tips for each element of your website.

The tool allows you to test your website from different countries as well as browsers like Firefox or Chrome. You can also select the type of internet connection to check if it has any impact on your website speed.

5. Uptrends

Uptrends

Uptrends is capable to offer basic level reports on your website performance. Their reports are divided into two sections: a waterfall breakdown and domain groups. You can perform testing from 10 different locations. It also allows you to choose browsers including Chrome, Firefox, IE, etc. Bandwidth throttling can be selected from 4 options such as Native Speed, ADSL, Cable, and Fiber. The tool supports both desktop and mobile. 

6. Dotcom-Monitor

Dotcom-Montior

Unlike other tools, Dotcom-Monitor goes into a report with checking your website speed from 25 different locations simultaneously and even you can exclude any location. This unique feature saves the user’s time and effort. You can get into each individual report from all locations. The report is broken up into 5 sections such as waterfall chart, performance, summary, host, and errors.

7. Yellow Lab Tools

Yellow Lab Tools

Yellow Lab Tools is another free tool for testing your website speed. You can develop your customized testing environment. Users can define cookies, authenticate the domain if the website is protected with a password and a specific domain can be blocked while testing. 

The report is displayed in different colors. You will find metrics on page weight, requests, DOM complexity, DOM manipulations, and so on.

8. Sucuri Load Time Tester

Sucuri Load Time Test

Sucuri Load Time Tester is one of the renowned tools where you test performance easily and quickly. You can measure your website score performance grade, from A to F. The tool lets you know how much time it takes to connect to your webpage and how much time for loading the page fully. You will get the report based on connection and first byte.

9. KeyCDN Website Speed Test

KeyCDN Website Speed Test

KeyCDN Website Speed Test comes with detailed insights from 14 different locations. You will get an overall score out and a separate score of 100 for each site element. A waterfall breakdown and visual website preview are available in this tool. You can measure the load time, HTTP requests, and page size of your website.

10. Pagelocity

Pagelocity Tools

Pagelocity comes with another excellent approach while you are testing your website performance. They provide a combined score out of 100 based on On-Page SEO, Performance & Code Insights. By resource views, you can check which resources are making up your page weight. You can track your competitors with this tool. You need to sign up with a free account to get more features.

Final Thoughts

In this article, I have covered ten free online test tools that can help you measure your website speed and performance. Test your website as frequently as possible to detect any performance-related issues and optimize to keep it smooth and user-friendly for visitors.

shared hosting

What is Shared Hosting? A Beginner’s Guide to Shared Hosting

If you are launching your website for the first time, choosing the hosting solution can be one for the challenging as well as critical aspects for you. Having a clear idea on different types of web hosting is very important for your website’s success.

But the good news is when you break it down, hosting is no more confusing as it first seems to be. Doing a little research on it, you will be able to select the right hosting plan for your website.

Today, we will talk about shared hosting, the most popular and budget-friendly hosting service for small and medium website owners. We’ll dig some crucial features and factors you may consider in determining whether shared hosting is the best choice for you. Let’s get started.

How Does Shared Hosting Work?

You will find the meaning of shared hosting in its name. If your website is hosted on a shared server, it shares its physical server resources with other websites. Getting confused? Let’s see how a server and hosting process works.

Every website you see on the web is hosted (stored) on one or more physical servers (similar to your computer). The server and user both are connected via the internet. So the website is publicly available to users. When a user browses the website URL (i.e facebook.com), the browser detects the server (where your website is hosted).

The browser requests data to the server and the server responds to the requests and provides all data to the browser. Then the browser loads data on your requested website and you see the webpage on your browser.

When you are using shared hosting, one server stores all data of several websites like yours’. So the server resources are shared among all websites there.

Due to fewer resources on the shared hosting than dedicated hosting, it tends to be less expensive. You won’t need to worry about the technical aspects of shared hosting as it’s maintained by the hosting provider. However, shared hosting has many drawbacks as several websites share the server resources.

Still now shared hosting is one of the popular hosting schemes to the newest website owners due to the less cost and easier maintenance.

Should You Choose Shared Hosting? (5 Key Factors)

After learning about shared hosting, you need to know if you should select shared hosting rather than others. Let’s discuss 5 key factors you should consider to determine whether shared hosting is right for you or not.

1. How Much Resource Does Your Website Require?

As we mentioned earlier, with shared hosting your server resource is shared with other websites (two or even hundreds). This can lead to some problems that may have a significant impact on your website growth.

Shared hosting plans offer limited storage and features in most cases. If you have a large website, shared hosting may not be the right choice for you. Moreover, other websites hosted on your server may take up more storage space and push your website to the fringes.

The same rule applies to your website traffic a. If you start getting huge traffic to your website all at once, your website performance may fall due to limited resources. Similarly, any other website hosted on your server with a traffic spike will overload the server and may push your site down. The same thing can happen to other websites.

Overselling is a common issue on shared servers. If a server contains 500 websites with a capacity of 200 websites, it will lead to poor performance for all websites hosted there.

So, your website’s performance can be affected by other websites. Heavy websites and their traffic may slow down your site’s speed and performance even if your website is highly optimized.

vps hosting

If you are going through the same issue, VPS hosting can be a good alternative for you. Although with VPS plans, still server resources are shared with others, each website will have its own storage and resources and it doesn’t need to share with others. This is a perfect option for those who are not ready to take a dedicated hosting and even not interested in staying with shared plans.

2. How User-Friendly Is Your Hosting? Your Technical Expertise Matters

If you are just starting right, you may not have enough expertise in managing a dedicated server. With shared plans, you won’t need to take the responsibility of managing your server rather your provider will do that for you. So if you aren’t expert enough, shared hosting can be a good option to start. You just need to make sure your website is working fine.

Check the hosting control panel that is used to manage your hosting. It should be user-friendly & easy-to-navigate. Before purchasing a hosting plan form any company, you need to make sure the hosting control panel is easy to use and there are enough available tools and resources to help you out.

At VernalWeb, we offer cPanel as our hosting control panel, which is the easiest and most popular control panel around the world. It’s really amazing for all users. Even beginners can use it without any hassle.

cPanel

Another important consideration is the plan upgrade process. You need to check how easily you can upgrade your current hosting plan. While shared plans are very much perfect for starting off, as your site grows you will need to move on to a larger hosting plan.

At VernalWeb, upgrading your hosting plan is just one click away in your client area.

Hosting management is an unavoidable part of your website. You need to use your control panel very frequently. So having a user-friendly panel with easy management is crucial to saving your time and effort.

3. What Are The Shared Hosting Limitations?

If you are not aware of what the essential requirements for your site are, there is a great chance of being stuck with your shared hosting. Although some hosting providers offer unlimited hosting, you are restricted by their fair usage policy (FUP).

Let’s see some limitations you may face in your shared hosting account:

  • Storage restriction: With your shared hosting, you may face the storage limit.
  • Memory Limit: Your website can be restricted with usable memory. If your site grows at a point and consumes more than allotted resources, you may need to upgrade your current plan immediately to keep your site up & running smoothly.
  • File Limit: As you are using a shared server, there are many other websites on the server. If any of those are infected by malware attacks, it’s possible it could spread all the sites of the server. That’s why you may face restrictions on types of files you can upload to your website.
  • Bandwidth Limit: You may face the shortage of bandwidth limits in your hosting account.
  • Email Usage Limit: Email is now-a-days very sensitive. Your email usage can be strictly controlled by your host.
  • Spamming & Other Issues: If your website is somehow hacked or your provider finds any evidence of spamming, your hosting account can be temporarily suspended or permanently terminated by the company.

Besides these, there are lots of limitations on shared accounts. You must find if these types of limitations have any major impact on your website or not. However, if you can make sure your website will be healthy with shared hosting, you must move on.

4. Do You Need Any Customization on Your Server?

This is clearly stated here that shared servers are not customizable. Suppose, your website is hosted on a shared hosting plan and you need a specific extension installed on the server for your website. There is a chance of not being able to install that extension or plugin on the server. So if your website has specific hosting environment requirements that are not commonly used or has a drawback to the common users, shared hosting may not be an ideal choice for your website.

5. What Are your Expected Budget & Features?

As you already know shared hosting is less expensive than all other types of hosting like VPS or Dedicated. Since you are using just a portion of a server and its resources, the price you need to pay is very much affordable.

shared hosting

If you have a look at our shared hosting plans at VernalWeb, the Trim plan starts from just $2.95 per month. Anyone can afford this price even if he is not interested in investing a good amount on his website upfront. If you compare this with our dedicated hosting plans, you will see a large gap in the pricing between them. Although our dedicated plans are cheaper than the most other providers’, you will find a huge price gap between shared and dedicated or even VPS.

Choosing The Right Hosting Package

If you are a beginner, choosing the right hosting plan may seem confusing. Once you gather a good amount of knowledge on shared hosting and basic elements of hosting, you will be more confident in selecting the right one.

Whether you are a blogger, designer, developer, or small-business owner, VernalWeb has been on the track to offer you highly secure, best performing and most affordable shared hosting for you. Host your website right now with the right plan!