Just because you have a website doesn’t mean anyone is ever going to see it unless you drive traffic there. When you create a website, your first and most challenging job is “How to get visitors to the website?” You need to analyze your business type and choose a marketing plan based on that type.
16 Effective Ways to Drive Traffic To Your Website
If you have a website or planning to create a new one, you will need to find the sources of traffic to your website. There are thousands of tactics to bring visitors to your blog or website, but choosing the best options isn’t that simple. No marketing strategy is universal but there are some common strategies that work for most of the websites. Let’s learn how to drive traffic to a website.
1. Yoast SEO Plugin
Yoast is an amazing WordPress plugin that will optimize your website. It is the most multi-dimensional plugin that I have ever seen. It helps you adding meta tags, Facebook OpenGraph, Twitter Cards, XML Sitemap and many more.
2. Blog Posts Optimization
Optimize your blog posts as much as possible. In the case of optimizing, Yoast is the best tool for you. It helps you check the SEO score of your post on the basis of focus keywords, title perfection and so on. Follow the guideline “how to optimize your WordPress images” to improve each post’s SEO score to the level best.
3. Create Internal Linking
Link to your old posts and pages in all your blog posts. Have you ever thought that why the large blog sites link to their older posts in the new article? Internal linking helps search engines understand the importance of your content, context, and how it relates to your other content. It helps you boosting your website to the great extent.
4. Create Targeted Email List
In most cases, 75% of users visiting your website will never see it again. This is why you have to build a useful email list and it will give you access to the users directly. As well as you can let them know any other information regarding your all other articles.
5. Utilize SEO Tools
There are hundreds of SEO tools for finding a way of getting traffic. But as a new user, you can get them in a bit difficult. Check out the list of the best SEO tools that you should use for your new WordPress site.
6. Using Rich Snippets
Rich snippets add metadata to your blog posts. Search Engines use this metadata to display your site differently in search results. It helps your site get boosted.
7. Make Sharing Easy
Sharing makes things better. Make your article sharing easy. Social media is an important source of traffic for any website. That’s why most popular websites focus on making sharing easier for their users. There are many plugins that will let you add social media sites.
8. Engage Users on Social Media
Social media is the best platform where tons of users stay and hangout. You just need to reach out to those targeted users and join the conversation. Engage with users sharing your links and take part in discussions around topics of your blog.
9. Share Your Old Posts
You can easily set up your WordPress site to automatically share your old posts at regular intervals. Or you can share your older post manually.
10. Engage Users Commenting on Your Site
Commenting is the easiest way for interaction between the site authority and visitors. You need to respond to the most comments. It will create a great relationship with the author and visitor.
11. Use High-Quality Images
Images talk more than text. All your images are the most important part of your articles. Infographics are the best part of an article. Always try to use images with high quality. It will make your content more interactive.
12. Use More Videos
Visualization is the most powerful technique for engaging people. YouTube is the second-largest visited website. It is just because of videos. People are very much fond of videos. Use videos on your website to provide engaging, entertaining, and useful content to your audiences.
13. Optimize Your Website Speed
No one likes a slower website. Both visitors and Search Engines prefer faster website. However, you will notice that your WordPress site would feel slower after installing a few plugins and adding a few images. Use some speed test tools to check your website’s current performance. Check out our guideline on how to speed up your website. Keep in mind that you must use a high-quality hosting to get fast website loading speed. A bad hosting provider may ruin your money and effort.
14. Use SSL Certificates
Lots of websites have started using SSL Certificates just after the announcement of Google that they will prefer a website having SSL. It will secure your website data and help get ranked. You can buy an SSL Certificate or you can add Free SSL with Let’s encrypt.
15. Google Analytics Integration
To take a decision about your website you must have enough data about how your visitors use your website, where you can focus to get more visitors and all about your visitors. Google Analytics is the best tool to get analytical data.
16. Create Useful Content
Many of you know “Content is the king”. Only useful content can convert your visitor to a regular visitor. Always try to create user-friendly content. It’s the best way to get visitors and get ranked in search engines.
Keep in mind, driving quality traffic depends on effective marketing strategies. A strategy may not be suitable for all the time. You should work on A/B testing to get the best result. Always try to engage with your users and ensure they are getting benefits from your website whether you sell products/services or it’s just a blog. Take feedback from the users and provide resources as per their demands.
Saief is the co-founder of VernalWeb. He is a digital marketing enthusiast. He’s on a valiant quest to discover effective marketing strategies then share those secrets with VernalWeb users.